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Popular Culture & Visual Rhetoric

Popular Culture & Visual Rhetoric. What is pop culture?. Popular - Everyday things What’s hot ? Fashion Technology Music Food Lifestyles Sports Places Entertainment Activities. Who/What makes pop culture pop ?. Media Creative industries Influential leaders / Thought leaders

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Popular Culture & Visual Rhetoric

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  1. Popular Culture & Visual Rhetoric

  2. What is pop culture? • Popular - Everyday things • What’s hot? • Fashion • Technology • Music • Food • Lifestyles • Sports • Places • Entertainment • Activities

  3. Who/What makes pop culture pop? Media Creative industries Influential leaders / Thought leaders Public intellectuals Companies and corporations

  4. Who?

  5. Visual Culture Visual symbols are rhetorical Visual possess the characteristics of presence due to their immediacy in creating consciousness

  6. Visual Culture VC: A culture distinguished by the ubiquity of visual forms of communication that appear in multiple media outlets at the same time Visual Rhetoric: A signifying practice through which we make meaning and make sense of the world we live Word + Images = Construct reality

  7. Functions of images Control & Manipulation Attention-getter Make a statement Style Imitation

  8. Creation of Meaning Where do meanings reside? Author + Material + Audience + Social Context + Mainstream influence  Meaning (through interpretation)

  9. Types of Visual Rhetoric Bodies Photographs Monuments/Buildings Image Events

  10. What represents your body? Draw a human figure that represents you. What kinds of message(s) do you think your body represents?

  11. What represents others’ bodies? Draw another human figure. This time, draw someone that you admire. Again, list some attributions you find from that person’s body.

  12. Bodies Bodies as part of the symbolic act (representation) Beyond biological entity Gender, sex, race, class, sexual orientation, religion, ethnicity, ability, age, etc. How do we use our bodies to make a statement?

  13. Photographs Exact representations of reality, not! A framed reality: what you see, what you don’t see Meanings the image maker wants to transmit Creating a sense of shared experience – identification with the viewer What to think vs. What to think about

  14. Photographs Iconic photographs

  15. Monuments/Buildings Memorials, museums Direct people how to think about historic facts Change in meaning / altered perception Public memory is grounded by the present, guided by modern principles

  16. Image Events Staged acts Designed for media dissemination Flares – attention-getters Deconstruct or articulate identities, ideologies, consciousness, communities, public, cultures Don’t require viewers to seek

  17. Protests as image events http://www.youtube.com/watch?v=linnq9sZeVc

  18. Visual Analysis • Personal impact assessment (IPA): • Think about feelings • Use words association • Relating to self • Inner symbols • Personal stories

  19. Viewers Active? Passive? Commonly intuitive Seeing is Believing: http://www.youtube.com/watch?v=4GdO4CNcvfw

  20. Assignment Visual Analysis of an Artifact

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