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Genkiji

Genkiji. Robert Alexander Nancy Douyon Devin Kerr Ajay Patel Lisa Rogers. An Informal Survey. Who engaged in physical exercise last week? Who would like to exercise on a more regular basis?. We believe exercise opportunities are often overlooked or avoided.

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Genkiji

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  1. Genkiji Robert Alexander Nancy Douyon Devin Kerr Ajay Patel Lisa Rogers

  2. An Informal Survey Who engaged in physical exercise last week? Who would like to exercise on a more regular basis?

  3. We believe exercise opportunities are often overlooked or avoided We provide motivation to exercise more

  4. The Genkiji • A wearable device • Full functionality of a wrist watch • Tracks day-to-day physical activity • Back light fades from blue to red as activity increases

  5. Specifications • Price: $129 • 128 x 128 pixel resolution • Rechargeable battery supports 1 day of constant use • 6G accelerometer • 6 different user selectable display/mode options: Watch, Activity Intensity Monitor, Long-Term Activity Graph, Goal Management, Stop Watch, and Date/Alarm.

  6. Genkiji prototype

  7. Economics Analysis

  8. Target Market Genkiji competing for share of $9.25 million market Translates roughly into 72,000 customers Optimization claims we can achieve 9% of this market “Gym and Exercise Equipment Manufacturing in the U.S.” – IBIS World, November 2010

  9. Market Expansion • “According to a recent report from ABI Research, wearable wireless sensors are set to grow to more than 400 million devicesby 2014” – Mobihealth News • “sports and fitness market represents more than 90 percent of the wireless sensor markettoday” – Mobihealth News

  10. Conservative Economic Assumptions • Target market is 5% of ‘other exercise equipment’ • Market expansion results in target market increase of 600,000 customers per year • Of optimal 9% market share per year, we assume we only achieve fraction of this number (increases yearly) • Investment interest of 5%

  11. Economics Break Even!

  12. Investment and Return • Initial Investment Required: • Year 1: $1.3 million • Year 2: $.40 million • Return on Investment • Return $1.785 million (interest) by year 4

  13. Future Market Expansion • Watch Market • Preventative Health Measures • Insurance Companies • Corporate Health • Coordination with In-Home Fitness Devices • Free Weight/Weight Machine Market

  14. Wha questions do you have?

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