1 / 28

Fundamentals of Finance & Marketing

Fundamentals of Finance & Marketing. un. Faculty of Economics and Business Administration. Presented by: Sanjeev Nath. Presentation Goal. Put in context where we are in this class What you have covered? Plan the semester Where are we going? How are these topics inter-related?

jena-juarez
Download Presentation

Fundamentals of Finance & Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Fundamentals of Finance & Marketing un Faculty of Economics and Business Administration Presented by: Sanjeev Nath

  2. Presentation Goal • Put in context where we are in this class • What you have covered? • Plan the semester • Where are we going? • How are these topics inter-related? • Approach to the class • Your role • My role

  3. So far… Business in a Changing World • Goals, People, and Activities • Different Economic Systems: Capital, Social, Communism • Supply/Demand, Competition • Ethics Social Responsibility • IB: Trade, Barriers, Block/Alliance • IB: Exp/Imp, FDI, JV, MNC Franchise, & Strategy • IT: Managing Info, B2B, B2C, C2C

  4. So far… Business in a Changing World • Sole Proprietorships, Partnerships, and Corporations • Mergers and Acquisitions • Small Businesses Starting & Growing a Business

  5. So far… Business in a Changing World • Managment Functions • Types and Areas of Management • Skills of Managers, • Organizational Structures: Contributes to Communication • Groups and Teams • OM. Capacity, Lead Time, Bottlenecks, Logistics, Scheduling Starting & Growing a Business Quality and Competitiveness

  6. So far… Business in a Changing World • Hawthorne Effect, Maslow • Motivation Techniques • Recruitment, Selection, Retention, and Separation • Turnover, Benefits, Unions • Diversity Starting & Growing a Business Quality and Competitiveness Human Resources Example

  7. Self Managing Teams Core Competencies Horizontal Organizations Business Process Re-engineering Continuous Improvement/Learning Organization Empowerment Workout Visioning Cycle Time/Speed Benchmarking One Minute Managing Corporate Culture Intrapreneuring Just in Time/Kanban Matrix MBWA Portfolio Management Restructuring/Delayering “Excellence” Influence Index Quality Circles/TQM Management by Objectives Wellness Conglomeration Decentralisation Value Chain ‘Theory Z’ Zero Base Budgeting T-Group Training Brainstorming Strategic Business Units ‘Theory Z’ Theory X and Theory Y Experience Curve Satisfiers/Dissatisfiers Diversification Managerial Grid Decision Trees 1950 1960 1970 1980 1990 2000 Ebbs, Flows and Residual Impact of Business Fads * 1950-2000

  8. Moving Forward… Business in a Changing World Marketing Starting & Growing a Business Accounting Quality and Competitiveness Finance Human Resources

  9. Inter-Connections Accounting Finance Human Resources General Business Information Systems Labor Relations Logistics/Production Marketing Strategy

  10. Example Accounting Finance Human Resources A Party Information Systems Labor Relations Logistics/Production Marketing Strategy

  11. Moving Forward… Business in a Changing World Marketing Starting & Growing a Business Quality and Competitiveness Human Resources

  12. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Five Types of Utility • Marketing Concept and Functions • Customer Relations Management

  13. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Target Market Strategies • Ways to Segment a Market • Buying Behavior

  14. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Developing and Classifying Products • Product Life Cycle • Identifying Products: Crossing the Chasm

  15. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Distribution Channels • Intensity of Coverage • Actual Distribution

  16. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Strategies • Relavance of Contribution and Gross Margin • Competition

  17. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Methods • Push and Pull Strategies • Location

  18. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Four forces affecting your product

  19. Moving Forward… Business in a Changing World Starting & Growing a Business Accounting Quality and Competitiveness Human Resources

  20. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Who uses Accounting, and for what? • Double – Entry Book Keeping • The Accounting Cycle

  21. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Debits and Credits • Importance of Understanding the Terms

  22. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Creating the Income Statement • Calculating Cost of Goods Sold • Calculating Gross Margins

  23. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Creating the Balance Sheet • Calculating Contribution Margin

  24. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Monetary and CM% Break - Even • Step Fixed Break Even • Blended Break - Even

  25. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Using the Income Statment and the Balance Sheet to Analyse company performance and provide recommendations

  26. Questions

  27. Consulting Question • Your consulting firm has just been asked to examine this situation: • An automotive retail store and garage with two stores (one located in the suburbs, the other in downtown) is experiencing difficulty. • Market share is increasing but total profit is decreasing. • What questions should you as to help the company start back on the right track? What recommendations would you make?

More Related