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Technology Commercialisation System

Technology Commercialisation System. Richard Linley Associate Consultant. IIS - The Company. Established 1983 Turnover c. £1 million 2004/05 11 Employees. The Services. Incubation/Technology Acceleration Innovation & Technology Transfer Regional Economic Development Cluster Development.

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Technology Commercialisation System

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  1. Technology Commercialisation System Richard Linley Associate Consultant

  2. IIS - The Company • Established 1983 • Turnover c. £1 million 2004/05 • 11 Employees

  3. The Services • Incubation/Technology Acceleration • Innovation & Technology Transfer • Regional Economic Development • Cluster Development

  4. What is TCS? • Proven process to guide technology developers to successful product commercialisation • A documented framework providing route map, tools, templates, show-how and coaching for case managers and clients

  5. What is TCS? • A Process for picking winners, analysing and reducing risk • A Process for preparing for Private Equity investment

  6. Who should use it? • Start-up companies • Established companies launching new products • Universities commercialising technology • Technology Accelerators and Incubators

  7. Track Record • Raised $370 million in 3 Years for 75 start-up companies in one incubator • Used in Okalahoma, Kentucky, Arkansas and by NASA • Raised $36 million for 16 companies in UK in one year (2 AIM listings)

  8. Enables • Intellectual Property Ownership • Proprietary not commodity • Enabling technology not incremental • Market disruptive • 10x growth factor • Low switching cost • Low education factor

  9. What do Investors Look For? • Great deals not good deals • Exceptional ROI • Dominant competitive advantages • Proven management • Large and growing markets • In their comfort zone • Synergy with other portfolio companies

  10. When is it used? Company Stage of Development

  11. Entrepreneurs – The Agony & The Ecstasy Investigation Feasibility Development Introduction Growth

  12. Technology Commercialisation System The Model & The Process

  13. Technical Market Business Step 1 Technical Analysis Step 2 Market Assessment Step 3 Venture Assessment Step 6 Economic Feasibility Step 4 Technical Feasibility Step 5 Market Study Step 7 Engineering Prototype Step 9 Business Plan Step 8 Market Plan Step 10 Pre-Prod. Prototype Step 11 Market Validation Step 12 Business Start-Up Step 14 Sales & Distribution Step 15 Business Growth Step 13 Production Step 16 Business Growth Step 17 Market Diversify Step 18 Business Maturity Technical Due Diligence Contacts Quick-look market research Data/ Resources/ Contacts/ Information/ Reports/ Expertise Show-how/ How-to/ Skills Transfer TCS Model & Process Step 1 Investigation Step 2 Feasibility Business Plan Template Step 3 Development Step 4 Introduction Step 5 Growth Step 6 Maturity

  14. TCS Analysis The Process – Where Are You Now?

  15. Technical & Market Due Diligence • Tools & Show-How for due diligence • Confirms the technology works & has market potential • Assesses latent risk in business model, market, technology management, execution & funding • Provides decision support tools to identify potential winners

  16. Commercialisation Work Plan

  17. Commercialisation Work Plan • Identifies outputs, resources required, service providers, costs and due dates • Keeps client focused • Simple planning tool and reference manual • Defines tasks to be completed before next funding round

  18. Business Plan Evaluation • Interactive Q & A tool • Enables realistic business valuations • Highlights areas of risk/improvement • Enables client to demonstrate he/she is managing risk and investors’ money responsibly

  19. Business Valuation • Method & Tool to Value the Business pre-funding • Discounts the value objectively to give a fair price • Enables client to calculate how much equity to offer for the funding they need • Puts client in control of the negotiation process

  20. Investor Presentation • Show-how/template and checklist for successful presentation • Up to two years work – down to 20 mins • 30 seconds to grab the investor’s attention • Get it right FIRST TIME

  21. Capital Formation • Full completed and documented task history • Validated technology in High-growth market • Complete management team with track record of succeeding • High scoring Business Plan and Business Model

  22. Capital Formation • First Sales • Exceptional Return On Investment • Managed risk profile • Realistic discounted valuation • Professional presentation = INVESTMENT READY

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