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Welcome Cornerstone Students!

Welcome Cornerstone Students!. Sit with your team please! Log in using info on sticker to right of each PC monitor. BUSX 301: Company & Industry Research. Ms. Shana Gass, MSLS, MS sgass@towson.edu Reference Librarian, Cook Library September 2010. Your assignment.

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Welcome Cornerstone Students!

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  1. Welcome Cornerstone Students! • Sit with your team please! • Log in using info on sticker to right of each PC monitor

  2. BUSX 301: Company & Industry Research Ms. Shana Gass, MSLS, MS sgass@towson.edu Reference Librarian, Cook Library September 2010

  3. Your assignment • Whatdo you need to know? • Which sources would you consult to find out?

  4. Company Web Site • Good first step • Look at the Investors / Investor Relations Section. • Due Dilligence:Consult Annual Report and/or 10-K. • Additional sources • Sources that come from outside the company – news & analysis • Sources about competitors & the industry as a whole

  5. Cook Library Business Subject Gateway

  6. Company & Industry Info - Exercise • Teams divide & conquer • All sources – link from Business Subject Gateway • Ask questions! • Be ready to report on your source • 15 min.

  7. Company Dossier, in the LexisNexis Academic • Blend of sources (like Yahoo Finance) • Snapshot – background info • Financials & ratios • News • Competitors • Stock info, investment analysis • Law cases & patents • Custom reports! LexisNexis is a Cook Library Database

  8. Value Line • Industry & Company Information • Investment perspective • Financials & Stock performance • Analysis • Ranking of companies & industries • Timeliness = how well VL thinks stock will perform in next 6-12 mos. 1 is the best • Safety = VL’s measure of volatility1 is the least volatile • Use the Investor Tools tab to learn about it! Cook Library Database

  9. Value Line – First Screen

  10. Value Line – Lookup Company

  11. Value Line – Searching for a Company

  12. A Company Stock Report

  13. The Value Line Investor Tools Section What does it all mean???

  14. Standard & Poor’s NetAdvantage – Industry Surveys • Environment • Trends • How the industry operates • How to analyze the industry (using ratios, etc.) • Financials for leading companies • Sources of Industry info • Industry publications • Trade associations • Government agencies which regulate industry Cook Library Database

  15. Datamonitor Company SWOT Analyses • In Business Source Complete • Steps:Do a simple search for company name • Under narrow by source…click on …SWOT Analyses • CAUTION: Datamonitor reports embargoed for academic market – may be a bit old In a Cook Library Database

  16. More Research Tips! • http://pages.towson.edu/sgass/courses • > BUSX

  17. Questions? …feel free to contact me! Shana Gass (410) 704-2395sgass@towson.edu*preferred Or any reference librarian:Cook Library Web Site > Ask a Librarian for options

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