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Lennox Industries: Attrition Probabilities. Diana Batten and Maddie Kamp. Presentation Overview. Company Information The Opportunity Project Objective Our Approach Deliverables Test Cases Recommendations. Company Information. Residential & commercial heating and air-conditioning
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Lennox Industries: Attrition Probabilities Diana Batten and Maddie Kamp
Presentation Overview Company Information The Opportunity Project Objective Our Approach Deliverables Test Cases Recommendations
Company Information • Residential & commercial heating and air-conditioning • Seasonality of industry • 13-15% market share • Have business in 80 countries • Manufacturer & distributer • Direct relationship to customer • Customer is contractor
The Opportunity • Enable sales force to predetermine attrition of customers • About 1,000 customers drive about 60% of revenue • Relations between data transactions and customer attrition • 2008-2010 transaction level data • “Proof of Concept”
Project Objective • Determine a type of predictive model and analysis to predict attrition • Use the older historical data given to test and create our model • Address seasonality in sales
Deliverables • T-Tests • Excel spreadsheets – Attrition Predictors • Automation • “Plug and Chug” • Transition Probabilities • Percent Correct & Test Cases • Regional and Order Type Data
Percent Correct Example for 2010 Monthly Data
Recommendations & Functionality • Ability for expansion • Percent correctness • Use Three Period Outlook • Use red/orange to red/orange analysis • Allows for user to define attrition