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2019~2019 Transformation Strategy (Draft) District Workers, Students and Residents

2019~2019 Transformation Strategy (Draft) District Workers, Students and Residents.

jenniferdennis
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2019~2019 Transformation Strategy (Draft) District Workers, Students and Residents

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  1. 2019~2019 Transformation Strategy (Draft)District Workers, Students and Residents Expand foundational local market share by developing programs, streetscape elements and marketing that focuses on students, residents and workers. Utilize Community Perception Survey to address community needs and desires for Downtown.

  2. Downtown Staunton Assets Physical: university, schools and four residential historic districts within walking distance, walk score of 91, public transportation Cultural/Arts: locavore culture, 15 non-profits, Shakespeare, RR Smith Center, Heifetz, galleries, local Institutions: supportive government and Council, MBU, Grace Christian, Stuart Hall, Tourism Department Associations: Staunton Fund, Main Street, SDDA, The Hub, Chamber History: Historic Staunton Foundation, preservationist culture, rehabilitated architecture, Planning and Economic Development Departments Individuals: Ambassadors, local experts, seniors with experience, property and business owners, students, supportive community

  3. Research In 2016, the SDDA implemented a Community Perception Survey with help of Arnette Muldrow. A survey summary and “Top 25” list of activities was created to guide the SDDA in strategic work planning. We received 871 responses. Top Responses were: 1) Create/support green or outside gathering spaces: parklets, seating, shade. 2) Close off Beverley Street and mall it, or close Beverley temporarily for events. 17) Monthly event, like Shakin’ or Fourth Fridays 19) MBU outreach: welcome event and orientation, student discounts, low-cost activities and club-to-business relationships 20) Special offerings and activities, gathering spaces for the under age category: nightlife w/o alcohol 21) Advertise low-cost options for entertainment, products, meals, etc. ›Sketch of temporary “green’ space on Beverley, donated by Bob Mortensen

  4. TRANSFORMATION STRATEGY Respond to the Community Perception Survey by designing seating areas where people can sit and stay without intruding on a business. Host appreciation events for students, residents and property owners. Respond to student requests for discounted and student-themed menus and activities. Make Downtown a “third place” for the community.

  5. Measuring Success • Loyal audience: everyone owns a little piece of Downtown as their “third place” • Low cost engagement: anyone can afford to sit in a public space • Student engagement: another reason to get off campus and passively engage with the community/more student sales • Volunteer projects: creates compelling projects • Healthy perception: more street traffic and activity • Worker convenience: work or dine outside • Residents have a place to relax that doesn’t interrupt business

  6. Activities Economic Vitality Get business/City support for use of parking spaces Business input for green space placement/pop-ups Businesses stay open for events Promotions Greenspace reveal and events Monthly event with music or spontaneous activities Create Social Media campaign and publicity Design Define areas and specs for parklets City support for projects, maintenance, security, refuse Manage volunteer projects Organization Interns or volunteers survey businesses for offers, employment, etc. Resident/Property owner gatherings Outreach to churches and schools Fundraising/grants

  7. Intended Outcome • More people staying in Downtown longer • Stores open later • Evening outdoor music events • Al fresco dining and restaurant investment • Bridge gap between students and community to increase market share • Pop up greenspace, performance and art • Greenspace consideration in Courthouse Design • Residents and workers on the street/daytime traffic • More community connections and networking SDDA Mission The Staunton Downtown Development Association is a nonprofit association established to enhance Downtown Staunton’s economic environment as a center of commerce while maintaining the character and integrity of the City’s central business district as an attractive place to live, work and visit.

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