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Sales Strategies for Small Business Owners

Develop your vision, break limiting beliefs, and create a strategic sales plan to boost your small business. Learn the secrets of effective marketing, prospecting, and referral strategies with expert insights from Joel A. Dawson. Identify and solve problems, conduct thorough market research, and nurture client relationships to achieve long-term success.

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Sales Strategies for Small Business Owners

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  1. Sales Strategies for Small Business Owners Joel A. Dawson, Author Presentation/Sales Trainer

  2. Vision

  3. “Anything you can conceive, and believe, you can achieve.” - Napoleon Hill

  4. What’s important to you?

  5. Break Limiting Beliefs

  6. Develop Your Vision

  7. Develop Your Vision • Communicate Your Vision

  8. Goal Setting

  9. Planting Seeds

  10. Planting Seeds Must be specific.

  11. Planting Seeds Must be specific. Measurable.

  12. Planting Seeds Must be specific. Measurable. Must be realistic.

  13. Planting Seeds Must be specific. Measurable. Must be realistic. Time Stamped.

  14. Planting Seeds Prepare for Obstacles.

  15. Planting Seeds Prepare for Obstacles. Track progress regularly.

  16. 15 Minute Break

  17. Strategic Sales Plan

  18. Feasibility

  19. Feasibility What problem are you solving?

  20. Feasibility What problem are you solving? Create market parameters.

  21. Feasibility What problem are you solving? Create market parameters. Conduct market research.

  22. Feasibility What problem are you solving? Create market parameters. Conduct market research. Compare price.

  23. Marketing

  24. jjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj Marketing/Prospecting

  25. Marketing/Prospecting • Presentation

  26. Marketing/Prospecting • Presentation • Complete transaction/Enrollment

  27. Marketing/Prospecting • Presentation • Complete transaction/Enrollment • Referrals

  28. Developing A Referral Strategy

  29. Developing A Referral Strategy Start with your existing perfect clients!

  30. Developing A Referral Strategy Start with your existing perfect clients! Share your vision of how you’re helping people.

  31. Developing A Referral Strategy Start with your existing perfect clients! Share your vision of how you’re helping people. Nurture the relationship.

  32. Developing A Referral Strategy Start with your existing perfect clients! Share your vision of how you’re helping people. Nurture the relationship. Ask for introductions.

  33. Referral Secrets

  34. Referral Secrets Tell your clients how to refer you.

  35. Referral Secrets Tell your clients how to refer you. Let them know the parameters.

  36. Referral Secrets Tell your clients how to refer you. Let them know the parameters. The way you want to be contacted or contact them.

  37. Referral Secrets Tell your clients how to refer you. Let them know the parameters. The way you want to be contacted or contact them. Clients should be able to explain the problem that you solve.

  38. Sales Diagnostics

  39. Sales Diagnostics Scenario #1 “Low activity, low production”.

  40. Sales Diagnostics Scenario #1 “Low activity, low production”. • Marketing/Prospecting.

  41. Sales Diagnostics Scenario #1 “Low activity, low production”. • Marketing/Prospecting. • Feasibility Issue.

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