1 / 8

Tips to help you optimise your website

If you want to get your website on the first or second page of a Google search, you’re going to have to work at it by hiring seo company birmingham. For More Info : http://www.creativeideaz.co.uk/search-engine-optimisation/

jennytom04
Download Presentation

Tips to help you optimise your website

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tips to help you optimise your website

  2. If you want to get your website on the first or second page of a Google search, you’re going to have to work at it. Here we offer some simple tips to help you search engine optimise your site.

  3. Use an SEO agency The best way to get your website higher in the search results is to employ the services of a professional SEO agency. Yes, it will cost more money than doing it yourself, but if you want it done quickly and done well, there are plenty of very good SEO experts to choose from. However, if you are just starting up, and money is tight, you can make a start at SEO yourself and then hire an agency later on when you can afford it. Theme your website Choose a theme for your site. If you are a retailer specialising in one range of products, this will be fairly easy. If you intend to start a blog site, or similar, then choosing one main topic is very important. You can still cover other topics but you should have one primary subject.

  4. Keywords Include your main keyword in the title of the site, the domain name, the site description, blogs, categories, titles and content. For example, if you are a personal trainer in the Midlands and are looking to improve your site’s SEO, ‘Birmingham personal trainer’ and other, similar keywords should appear naturally within the content of your site. Again, SEO agencies specialise in creating content with the most appropriate keywords. Internal links Search engines like to see a nice web of links within a website. Link to your primary pages from your home page and also create links between those primary pages.

  5. Use permanent links. Permalinks are less susceptible to become broken links – search engines don’t like broken links and will punish sites that have them. Instead of using numbers for the titles of pages of your site, use text and include your keywords in those titles. Streamline your website. Websites that load quickly are favoured by search engines, so remove any unnecessary features. Common culprits include plug-ins, flash graphics, large images and music players.

  6. Rename your images. Include a range of keywords throughout the titles, descriptions and alt attributes of the images on your site. Rename the image files to make them relevant to your site. So for example, rather than calling a file c4321.jpg, rename it to improve the SEO – ‘Birmingham personal trainer.jpg’ is much better. Add some links Add links to other, good quality websites. Be careful though – use links sparingly and make sure that the sites you link to are relevant. Search engines like relevant, naturally occurring links.

  7. Keep your website up to date. Sites that change regularly perform better than static sites. That’s why directories, such as Wikipedia, and blogs do as well as they do. Regularly blogging on your primary topic will help you get up the rankings. Ensure that your site gets indexed by the major search engines. Many search engines will find and index your web pages automatically but don’t take it for granted. If the big three aren’t crawling your site, you can manually make sure that you are. Get some incoming links. Inbound links are really vital to a successful SEO strategy, but don’t go paying a fortune for a whole load of external links. Instead, create plenty of quality content on your site and start guest blogging on other sites. Links need to arise naturally from relevant sites. Of course, once you make a few contacts you can ask them for reciprocal links.

  8. Pick a domain name and stick to it The older the URL, the more the search engines like it. Take some time to decide on a good domain name and don’t change it unless you absolutely must. Keep it human. Content needs to be well written by human hands. Computer generated text can be spotted by the search engines and your site will be penalised for it. Seo company Birmingham can provide original copy from professional writers. These are just a few simple tips to help you improve the performance of your website. It is worth noting that these changes won’t suddenly propel your site to the number one position on Google. It takes time to build a web presence and there are no short cuts. However, if you take the time and stay patient, you will reap the benefits in the end. • Source : Click Here

More Related