TULARE REGIONAL MEDICAL CENTER: CASE STUDY ANALYSIS HCE COLLEGE BOWL 2012

1. TULARE REGIONAL MEDICAL CENTER: CASE STUDY ANALYSIS HCE COLLEGE BOWL 2012

2. CASE OVERVIEW • INTRUDUCTION TO THE FACILITY • MISSION • VISION • VALUES • DEMOGRAPHICS OF THE AREA • POPULATION • GROWTH RATE • AGE DISTRIBUTION • PAYOR MIX • MEDICAL AND MEDICARE

3. RECOMMENDATION OVERVIEW • HEALTHCARE REFORM AND RURAL, NEW FACILITIES • FHQC STATUS TO ALL CLINICS • HORIZONTAL INTEGRATION • THE NEED FOR HOSPITAL-PHYSICIANS ALIGHNMENT • IMPLEMENTATION OF EMR SYSTEM • CONTRACTING WITH LOCAL HMO’S/ IPA’S • CURRENT MARKET POSITION • FOCUS ON MARKETING MIX • IMAGE BUILDING

4. OBTAIN FQHC LICENSING TO ALL THE CLINICS NEWLY INSURED MEDICARE AND MEDICAL POPULATON FHQC 20 MILE RADIUS FQHC KAWEAH DELTA DISTRICT HOSPITAL PCPs

5. HORIZONTAL INTEGRATION • PROVIDE ECONOMIES OF SCALE • BARGAIN EFFECTIVELY WITH HMO’S, MEDICAL EQUIPMENT COMPANIES , SUPPLIERS AND PHYSICIANS • WILL CREATE HIGH MARKET SHARE AND HIGH MARKET POWER KAWEAH DELTA DISTRICT HOSPITAL TRMC

6. EMR IMPLEMENTATION • BETTER CORDINATED HIGH QUALITY PATIENT CARE • AUTOMATING THE PATIENTS ADMISSION AND ACCOUNTING PROCESSES • TRANPARENCY OF PATIENT DATA AMONG HOSPITALS AND PHYSICANS • FASTER REIMBURSEMENT • OPPORTUNITY TO ATTRACT PHYSICIANS

7. MARKETING MIX PAYOR CONTRACTS, SLIDING FEES, FQHC REHABILITATION, BEHAVIORAL HEALTH LOCATIONS THAT ATTRACT THE PHYSICIANS VISIT IPA’s/ HMO’s, BILLBOARDS

8. IMAGE BUILDING

9. FUTURE OF TRMC IT’S OUR EARNEST BELIEF THAT THE IMPLMENTATION OF THESE PROPOSED STRATEGIES WILL BRIGHTEN THE FUTURE OF THIS FACILITY AND THE COMMUNITY.