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Building a Positive Online Personal Brand: LinkedIn, Blogs, and Social Media Tools

Learn how to build a strong personal brand online using LinkedIn, blogs, and other social media tools. Discover top tips for LinkedIn profile building, highlighting your background and experiences, and developing thought leadership. Gain insight into using LinkedIn during your job search and networking events.

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Building a Positive Online Personal Brand: LinkedIn, Blogs, and Social Media Tools

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  1. Building a Positive On-line Personal Brand: Using LinkedIn, Blogs, and other Social Media Tools Lauren Celano CEO, Propel Careers Lauren@propelcareers.com Confidential; Not for Distribution. November 9, 2017

  2. Outline Confidential; Not for Distribution. November 9, 2017 LinkedIn: Top 3 Rules of the Game Building your profile on LinkedIn Building your Brand: Highlighting your background and experiences Developing “thought leadership” using other social media tools LinkedIn as a tool during your job search

  3. You Create your Brand • You control your Brand • You decide what to highlight • Customize your information for your preferred career path • i.e. if you want to do research, highlight your research and technical details • If you don’t want to do bench research, then highlight the big picture of your research and also your transferable skills Confidential; Not for Distribution. November 9, 2017

  4. > 30 % of jobs are filled using LinkedIn However, this is not just for filling jobs… • Networking event follow-up • Informational Interviews • Keeping in touch • Searching for types of roles and companies to gain insight Confidential; Not for Distribution. November 9, 2017

  5. Building your On-line Network Rule # 1 Confidential; Not for Distribution. November 9, 2017

  6. Building your On-line Network Quality over Quantity!!! Confidential; Not for Distribution. November 9, 2017

  7. Building Connections – Personal Network Confidential; Not for Distribution. November 9, 2017 • Classmates • Lab mates • Former colleagues • Friends • Mentors • Alumni Organizations • Organizations that you are a part of • Connections of your LinkedIn connections • Individuals you meet or who speak at events

  8. Invitations – accepting people You can reply to an invitation and not accept the invitation Confidential; Not for Distribution. November 9, 2017

  9. Building your On-line Network Rule # 2 Confidential; Not for Distribution. November 9, 2017

  10. Connecting on LinkedIn Personalize your Message! Confidential; Not for Distribution. November 9, 2017

  11. Personalize connecting on LinkedIn Confidential; Not for Distribution. November 9, 2017

  12. Building your On-line Network Rule # 3 Confidential; Not for Distribution. November 9, 2017

  13. Building your On-line Network Follow-up after networking Confidential; Not for Distribution. November 9, 2017

  14. Follow Up Email/ LinkedIn Request Follow up shortly after the event (1-3 days) Title of email – DO NOT JUST USE “Hello” or “Nice to Meet You” Be descriptive and succinct Mention where you met them (imp with LinkedIn) Mention follow up items (if any) Include your contact details in the follow up email Phone and Email Confidential; Not for Distribution. November 9, 2017

  15. Follow up InMail

  16. Building Your Profile: What Makes a Good or Bad Profile? Confidential; Not for Distribution. November 9, 2017

  17. Your Picture Remember – your Brand Matters! what are you trying to convey? Confidential; Not for Distribution. November 9, 2017

  18. Build out your Profile VS Confidential; Not for Distribution. November 9, 2017

  19. Build out your Profile Confidential; Not for Distribution. November 9, 2017

  20. Your Picture Remember – your Brand Matters! what are you trying to convey? Confidential; Not for Distribution. November 9, 2017

  21. Customize your Profile • Your Title can be Edited – • Life Science professional cultivating future leaders • Passionate entrepreneur developing careers • Etc… • Location and Industry can be tailored also Confidential; Not for Distribution. November 9, 2017

  22. Summary Section Confidential; Not for Distribution. November 9, 2017 I am a current Postdoctoral fellow with a background in neuroscience and oncology. Research studies pathways involved in the formation of glioblastomas to try to identify ways to inhibit the pathways with small molecule therapeutics. Proficient in cell biology and biochemistry techniques as well as in vivo (mouse) models. Successfully collaborated with two companies and three academic labs. I am very passionate about applying my skills to the development of novel therapeutics for cancer treatment.

  23. Additional Details Confidential; Not for Distribution. November 9, 2017 You could add the following to the Summary: Anticipated completion time Preferred location (s) Preferred role(s) (e.g. bench research, consulting, etc) Preferred type of organization(s) (e.g. small biotech, non-profit, pharma, etc) Specific techniques Relevant non-technical information (coursework, internships, etc) Email address Resume Greencard / Citizen Status

  24. Building Your LinkedIn Profile Use resume details to build your profile Your profile should be similar to your resume Confidential; Not for Distribution. November 9, 2017

  25. Adding Experiences Confidential; Not for Distribution. November 9, 2017

  26. Experience Section Confidential; Not for Distribution. November 9, 2017

  27. Details you can Add Confidential; Not for Distribution. November 9, 2017

  28. LinkedIn: Education You can add details under your degree: Confidential; Not for Distribution. November 9, 2017

  29. LinkedIn: Publications You can list all of your publications with a summary: Or a few Confidential; Not for Distribution. November 9, 2017

  30. LinkedIn: Volunteer Activities You can list your volunteer activities, with details: Confidential; Not for Distribution. November 9, 2017

  31. Compare LinkedIn Profiles Confidential; Not for Distribution. November 9, 2017 • Evaluate profiles for people in your desired role to help build your profile • Are they similar or different to you? • How are they describing their skills / experiences • Do you have similar skills? • Do you need to build skills?

  32. Advanced Search Feature Confidential; Not for Distribution. November 9, 2017

  33. Advanced Feature Tab Confidential; Not for Distribution. November 9, 2017

  34. Confidential; Not for Distribution. November 9, 2017

  35. Leveraging Information Confidential; Not for Distribution. November 9, 2017

  36. Who has viewed your Profile Confidential; Not for Distribution. November 9, 2017

  37. Profile Rank Confidential; Not for Distribution. November 9, 2017

  38. Building Thought Leadership Confidential; Not for Distribution. November 9, 2017

  39. Updating Connections - LinkedIn Status Bar • You can decide who to share this with • Public • Public and twitter • Only your connections Confidential; Not for Distribution. November 9, 2017

  40. Using the LinkedIn Status Bar Build awareness among your contacts regarding what you are doing • You can share updates such as: • Upcoming presentations • Published papers • Awards • Attendance at a conference • Meetings you are organizing • Mention relevantarticles • Etc… Confidential; Not for Distribution. November 9, 2017

  41. Join Relevant Groups Confidential; Not for Distribution. November 9, 2017

  42. Comment on Relevant Group Discussions Confidential; Not for Distribution. November 9, 2017

  43. A Few Additional Features to be Aware Of Confidential; Not for Distribution. November 9, 2017

  44. Privacy Settings Confidential; Not for Distribution. November 9, 2017

  45. Privacy Settings on LinkedIn Click on your picture Click “Turn off activity broadcasts”. If not, your network gets notified each time something changes. Click on again click when you are done updating Click on Privacy settings Confidential; Not for Distribution. November 9, 2017

  46. What people see when you view their profile Confidential; Not for Distribution. November 9, 2017

  47. Naming your Profile Link

  48. You Choose what is Visible Click on your picture Confidential; Not for Distribution. November 9, 2017

  49. You Choose what is Visible

  50. Communications Tab Confidential; Not for Distribution. November 9, 2017

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