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PRIVATE LABELLING OF AYURVEDIC/ HERBAL OTC PRODUCTS. From Baidyanath, Naini, Allahabad. CONTENTS. Why Private labeling? Who can do private labeling? Whom you can talk to? What’s the range we offer? Who manufactures this range? The Quality aspect How are these products regulated?.
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PRIVATE LABELLING OF AYURVEDIC/ HERBAL OTC PRODUCTS From Baidyanath, Naini, Allahabad.
CONTENTS • Why Private labeling? • Who can do private labeling? • Whom you can talk to? • What’s the range we offer? • Who manufactures this range? • The Quality aspect • How are these products regulated? • How to proceed ahead ? What is involved in creating a private label. • Myths in Private labeling
WHY PRIVATE LABELING ? • Latest industry trends show an aggressive growth pattern in private labeling. • Helps establish your own business • Have the products in your own name • Reduce dependence on brand names for sales • Create a positive image of yourself for your customer which will lead to stronger customer loyalty • You have control over your pivotal product, and that means over your business.
ADVANTAGES TO PRIVATE LABEL PRODUCTS • Greater freedom with pricing strategy • Control the pricing of the product to beat a competitor’s price • It is the only way to be able to market high quality products, if you so choose. • Substantially higher margins than brand name products • Freedom to create your own marketing plans • You have control over the stock inventory • Positions you better in a tight economy • Eventually you will increase your sales
Who can do private labeling? Any body who wants to establish their own business Retail chains Retail pharmacies Spa owner Small manufacturing units Merchant exporters
To whom you can talk to? Meet Dhananjay Sharma He unites the perfect team “Success comes through teamwork. It doesn’t happen by chance but through clarity and understanding” Dhananjay Sharma President , Baidyanath
To whom you can talk to? Meet Godwin Newton He designs the ideal formulation. “Ancient wisdom of Ayurveda collaborates with the latest technologies bringing out the best ingredient product suitable for the present lifestyle”. Godwin Newton Head – R &D , Baidyanath
To whom you can talk to? Meet Rajiv Kumar He is the contact person right from ordering to the dispatch and makes sure everything is running precisely to plan. “Whether it’s receiving orders, arranging review meetings, scheduling deliveries, customer satisfaction is the key” Rajiv Kumar Principal executive, Baidyanath
To whom you can talk to? Meet Sunita Srivastav She is an expert on quality requirements. “Product quality, efficacy and safety come first. We have a duty of care to protect the patients and clients alike” Mrs. Sunita Srivastav Head – QC, Baidyanath
To whom you can talk to? Meet Ram Mangal Mishra He will take care of your schedule. ““Aligning production and quality time lines is crucial. There is no room for error. The final product has to be perfect” Ram Mangal Mishra Production In-charge , Baidyanath
To whom you can talk to? Meet Sekhar Ghosh He designs the perfect label “Product sales are driven by its look. A design of Global appeal comes through understanding the product” Sekhar Ghosh ( Dada) Commercial Artist , Baidyanath
What’s the range we offer? FORMULATIONS PURE HERBS
Choice of Range All products are concept based which address the common lifestyle problems ranging from stress to obesity, high cholesterol, sugar imbalances, etc. These products address the bodily changes which occur due to faulty lifestyles and restore them back to health. This range has two categories, Pure Herbs and Formulations and are now available in India. The concept is elaborated in the book “Age According to Ayurveda” You can choose from a wide range of researched formulations and pure herbs from which you can select and today they are available in over 35 countries.
What’s the range we offer? FORMULATIONS We have 18 formulations in Vegetable / gelatin capsules which are made from a combination of essential herbs, each form- ulation addresses a specific ailment. For e.g., HERBAL SLIM FORMULA for obesity, JOINT FORMULA for arthritis, etc. Joint formula with the goodness of Turmeric, Ginger, Boswellia and Guggulu has proved to be an effective remedy in Arthritis.
What’s the range we offer? PURE HERBS We have 32 single herbs all in Vegetable / gelatin capsules such as NEEM, KARELA, AMLA, SHALLAKI, TAGARA, GUDUCHI, MORINGA, etc.
Who manufactures this range? • World-class Contract Manufacturing Organization • Manufacturing since 1917 • 93 years of experience • Chromatographic finger printing of pure herbs • GMP and ISO approved facilities • Vegetable caps approved by American Vegetarian Society and are kosher certified • WHO standards for metal and organoleptic testing. • Small quantities accepted • Cost-effective services where and when you need them • Excellent project management skills • The experience of our key asset - people • Strong team including Traditional vaidyas (Doctors) and scientists.
Why Baidyanath? - Your Partner of Choice • Proven ability to manage long-term supply contracts • Understand the importance of quality and reliability • Understand the dynamics of being a service provider • Proven financial performance and stability • Ability to manage growth and integrate operations • Ability to maximize your cost efficiency • Flexible global operations keep costs highly competitive
NITYA INTERNATIONAL( A PURELY CAPSULE MANUFACTURING COMPANY) “From quality-driven processes to proven problem-solving strategies, our end-to-end service is redefining Private labeling” Motto of NITYA INTERNATIONAL( A sister concern of Baidyanath, Allahabad)
Managing Director of Baidyanath, Shri R A Sharma receiving the NAGARJUN AWARD from the Hon’ble President of India Smt. Pratibha Patil for QUALITY MANUFACTURING of Ayurvedic products
The quality aspect Chromatographic finger print We do not throw around the word "quality" lightly. To us, It encompasses a whole range of Important elements which must all be in place and substantiated in order to reach a level of "meaningful quality“. The three basic elements of meaningful quality are starting with ingredients that are made with carefully-controlled methods and have scientific validation, controlling the supplement man-ufacturing process and environment, and conducting finished-product testing to ensure the process produced the product as it was intended
Certifications ISO 9001:2008 GMP
Manufacturing Process Controls • If you start with the right ingredients you must then be sure that the manufacturing process is carefully controlled. We take a Total Quality Management approach to the entire process and see quality as an Important element .Research and development, product formulation, raw material Identity testing, powder blending, capsule making, packaging and even order processing and shipping. Each of these stages have specific parameters of quality that must be met and have significant oversight from our management and quality teams. • Standard Operating Procedures (SOPs) are strict internal step -by-step guides for conducting the day-to-day operations of manufacturing supplements. We have them in place for all aspects of our business. SOPs are followed closely by all departments and we are constantly working to Improve and update them. • Document and Record Control are other elements of quality control that requires meticulous record keeping. This is a history of the manufacturing process for a product and provides traceability. This ensures that all inspections, tests, processes and reviews were conducted according to GMP standards. • GMP Training is part of the routine process of making sure that all employees are trained and tested in GMP concepts and processes. The training is continual and ensures that all staff members can apply GMPs to their specific areas of responsibility. • Nitya conducts frequent Internal Audits to ensure that quality assurance procedures are being followed and to verify the staff's {and company's) adherence to SOPs and GMPs.
How are the products regulated ? • These products are over the counter products and as such do not require any prescriptions. These products also suit the Spa client with its preventive approach or immunity builders.
How to proceed ahead? What is involved in creating a private label It is a very simple process. Just three steps. • SELECT product(s) from our range available on www.ageayurveda.com • SUBMIT your logo and "marketed by" info. • APPROVE your label. Once approved, normal turnaround time is 20 to 30 days
How to proceed ahead? What is involved in creating a private label In detail: • Log on to www.ageayurveda.com or contact us on 0919935963339 and tell us what products you want, the sizes and sales projections of how many units of each product you expect to sell in a year's time. • You tell us where you need to be on pricing for this to work for you and we give you a quote. • Either you design the label yourself or you can have our in-house creative services department design it for you. Once the label is agreed upon... • Send us the order, we make it and ship it and you get to sell your own high margin brand of high quality product! • Some of our private label clients have had product on their shelf in as little as four weeks time from the first contact! • If you have custom needs such as unique packaging or want to take the time to develop a specific set of labels to roll out many products at once, the process may take a little longer. Maybe you will want to develop an online store before launching your new line. Or you will need mocks to show to a mass merchant. Or you want help training your sales staff about the new items. We will work closely with you to see that your individual needs are met. • The minimum orders are 180 bottles of each product. • That's it. Short, simple, sweet; it is literally possible to start your own private label with as little as a Rs. 50,000 ( Rupees Fifty Thousand) investment. We don't market our products, so our only priority is your product line!
Myths of Private labeling Myth: Having a private label for one's products means investing a lot of money. False: You can start up a private label with us for less than Rs. 50,000. Contact Mr. Rajiv at 09935963339 to know the details or mail us at mail@ageayurveda.com
Myths of Private labeling Myth: You have to be a megastore or chain before private label makes sense. False: We do private labels for even the traditional store all the way up to those who supply the mass market stores.
Myths of Private labeling Myth: You have to maintain a large inventory False: In almost all cases we can make product as it is needed or we can warehouse it for you. And send them to you whenever you need it.
