Industry Engaged Economic Development

1. IEDC Leadership Conference Do It Yourself Economic Development Industry Engaged Economic Development Transitioning to the Networked Economy Connie Loden, CEcD Economic Development Corporation of Manitowoc County

2. Economic Study vs. Economic Initiative

3. Why is an Industry Cluster Initiative important? Demonstrates a proactive approach to economic development Proven to be effective, innovative, economic development methodology Opportunity to engage business and industry in economic development efforts Enhances Business Retention and Expansion efforts

4. Why is it important? (continued) Increases Businesses’ Knowledge of their industry Fosters Entrepreneurship (also core strategic area) Identifies new opportunities for focused economic development efforts and attraction Leverages our assets for competitive advantages Cultivates Leadership

5. What are the benefits to the Businesses? Understand value – supply chains better Cultivate new customers Discover new suppliers Learn about new business opportunities Address workforce issues Share services Catalyst to partner with other businesses for contracts Increased revenues and cost savings

6. Disciplined and Integrated 21st Century CED System Start Here! • Determine Key Issues & Opportunities • Conduct Measurement • Establish Measureable Goals • Take Action • Identify Indigenous Resources & Assets Target Industry Clusters • Develop Leverage Strategies

7. Initiative Plan and Schedule 2012 2013 June Aug/Sept October November December January February March September ORGANIZATION Establish Industry Cluster Teams Lakeshore Industry Cluster Communication Plan Establish Leadership Team Industry Cluster Team Coordination & Support Cluster Vision & Goals WORK PLAN Industry Cluster Value Chain Mapping (4) Opportunity & Niche Market Analysis (3) per cluster Indigenous Resource Asset Mapping (4+4) Lakeshore Industry Cluster Summit Regional Vision & Goal Setting Development of Cluster Action Plans Kick Off Event MEETINGS & COORDINATION Launch & Support of Industry Cluster Action Teams Monthly Leadership Team Meetings Monthly Team Industry Cluster Team Meetings

8. Lakeshore Industry Cluster Initiative Organizational Framework Industry Cross-Cluster Network - Leadership Team Manufacturing Industry Cluster Team Tourism Industry Cluster Team Agriculture Industry Cluster Team Energy Industry Cluster Team Action Team Action Team Action Team Action Team Action Team Action Team Action Team Action Team Action Team Action Team Action Team Action Team CED Professionals & Resources

9. Using Your Networks Expand Capacity and Minimize Costs • Industry Leadership • Partnerships / Collaborations • Expertise in your Network • Universities / Extension / Technical Colleges • Colleague Expertise • Manufacturer’s Extension Partnership • Industry Retirees

10. Project Management in Volunteer Networks Strategic Doing as network action plans Break work into parts for funding Get started – interest in funding comes in seeing action Think systemically – Connecting the Dots leads to additional resources Wear the Project on your Sleeve

11. EXAMPLES of Industry Engaged Cluster Initiatives.

12. Lakeshore Industry cluster Initiative Lakeshore Industry Cluster Initiative A five county economic development collaborative along the shores of Lake Michigan and Lake Winnebago in Wisconsin FOUR CORE INDUSTRIES Manufacturing Agriculture-Food Processing Energy Tourism

13. Regional Biogas Value Chain Regional differential value $186M, CBG value + fuel value not purchased RINS EXPERTISE – value $7 Mil US Oil / Integris Manure value 438,000 head X 27,800BTU/day X 365 days/year = 4.8 T-BTU/yr (6.8 cents/ lb. to handle) RINS Value = $3.20 per M Btu Value = $48M $10/M BTU Pipeline ? Baldwin WI Build interconnect / Gate Station Quality - Unknown Example- Fair Oaks Farm 4 Dairys-14000 cows – central cleaner Cleaning CO2 Removal Cost to build w/ digester $4 M Conditioning Manure Transportation • Digester Infrastructure Specs & Cost • Head 1000-15000 • $1.8 M - $15 M Commercial Waste? Co-op Digester Independent Farm 27 in Wisconsin Fertilizer Value Stays the same Heating Dry Electricity Commercial Collection Propane Comparison 1.39 gal. 75K BTU/ Gal $14/m BTU Food Processing By-Products Milk Trucks Schneider Pabl Waste Mgmt Vintor Veino UPS Fleet 75 vehicles 4 partial $1-$16 M 11 sites 3.5 cents KW 10,000 BTU / KW/HR Site Corn Dryers Separator Vessels Saxn Vellito • Additional Benefits • Greenhouse Gas reduction • Waste Management • Odor Control • Sustainability Local • Ground Water Protection • Air pathogens • Reducing Fossil fuel use Badger – CNG Preferred Alternative Marine companies retrofitting vessels By-Products Value ? Solids Liquid Politics environment needs to be considered and assessed Not reviewed during session, needs future analysis High Pressure – 3600 psi Tube Trucks cost $250,000 to transport CNG Gas Cheaper than Manure to haul

15. Entrepreneurial Boot Camp, business mentoring and networking are elements of the Small Business Cluster involvement to assist new and expanding businesses. Workforce Training and Education Cluster members work to develop a new integrated model for education

16. Paper Research Phone (Voice>>Text ) Word of Mouth On-line Forms E-mail Fax Ideas Warehouse Ideas Incubator Ideas • Registering of Needs Plan Development • Publicity • Awareness • Patience • Funding Ideas Surveys Matchmaking • Maintenance • Technician • Technology • Support • “Seed” CPI Ideas Celebrate! Feedback Success Needs Work Results

17. For More Information visit:www.lakeshoreinitiative.webs.comorwww.progressinitiative.com Connie Loden Economic Development Corporation of Manitowoc County cloden@edcmc.org or 920-482-0540