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Source: Ad Age; Morgan Stanley Research; Apple, 2010; projection by iSuppli

12.9 million. 3.27 million (Wi-Fi and 3G). 2 million (Wi-Fi and 3G). What You Need to Know About the iPad. Chart 1: iPad Sales Trajectory. Apple is expected to sell almost 13 million iPads this year. Units sold, in millions. 1 million (Wi-fi plus 300,000 3G; April 30 - 3G Release Date).

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Source: Ad Age; Morgan Stanley Research; Apple, 2010; projection by iSuppli

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  1. 12.9 million 3.27 million(Wi-Fi and 3G) 2 million(Wi-Fi and 3G) What You Need to Know About the iPad Chart 1: iPad Sales Trajectory Apple is expected to sell almost 13 million iPads this year. Units sold, in millions 1 million(Wi-fi plus 300,000 3G; April 30 - 3G Release Date) 500,000 (Wi-Fi) 500,000 (WIFI) 300,000(Wi-Fi) (April 3) (April 10) (May 3) (June 3) (July 20) Source: Ad Age; Morgan Stanley Research; Apple, 2010; projection by iSuppli

  2. Chart 2: iPad by the Numbers 3.27 millioniPads sold since its release April 1, 2010. 11,000 Native iPad apps (in addition to the 215,000-plus iPhone/iPod apps that work on it) 35 million app downloads (17 apps per iPad)* 5 million eBooks downloaded (22% of the eBook market)* 19 countries where iPad was available, by end of July What You Need to Know About the iPad Source: Ad Age; *As reported by Apple CEO Steve Jobs, at Apple’s Worldwide Developers Conference, June 7,2010

  3. Chart 3: Global iPad Shipments, Projected iSuppli revised its previous forecast that Apple would ship 7.1 million iPads in 2010 after Apple’s earnings were announced in mid-July. Projected (in millions) What You Need to Know About the iPad Source: iSuppli

  4. Chart 4: Application Testing on the iPad, by Category Percentage of developers working in the category, prior to iPad debut in April, 2010 What You Need to Know About the iPad Games made up nearly half of all apps being tested prior to iPad’s launch. Source: Flurry Analytics

  5. Chart 5: Flurry New Project Starts, April 1, 2010 Percentage of developers working on projects for different platforms 60 Days Prior to April, 2010 Launch of iPad Blackberry 4% Android 18% iPhone 78% What You Need to Know About the iPad Percentage of new projects started in 2009 iPad 22% Blackberry 1% iPhone 67% Android 10% Source: Flurry Analytics

  6. Chart 6: Percentage of Developers “Very Interested” in Designing for Each Platform Appcelerator surveyed 2,733 of its 51,000+ developers from June 15-17, 2010, and asked them how interested they were in developing apps for various platforms. Here, the percentages of those who said they were ‘very interested.’ What You Need to Know About the iPad Source: Appcelerator, June 2010

  7. Chart 7a: Highest Ranked Free and Paid Applications After a month on the market, these were the top paid apps for the iPad. What You Need to Know About the iPad Top Ten Paid Applications for iPad (U.S. June 2010) Source: Distomo

  8. Chart 7b: Highest Ranked Free and Paid Applications After a month on the market, these were the top free apps for the iPad What You Need to Know About the iPad Top Ten Free Applications for iPad (U.S. June 2010) Source: Distomo

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