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Investing in people and in brands

Investing in people and in brands. LEARNING OUTCOMES FOR THIS LESSON. Identify the important contribution that human resources make to brand image. Know the difference between training and development. Understand the importance of motivation in career progression. INTRODUCTION.

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Investing in people and in brands

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  1. Investing in people and in brands

  2. LEARNING OUTCOMES FOR THIS LESSON • Identify the important contribution that human resources make to brand image. • Know the difference between training and development. • Understand the importance of motivation in career progression.

  3. INTRODUCTION • Audi is one of the world's best known car brands. • The Audi brand stands for quality, innovation and prestige. • Much of Audis success and the power to compete is due to its well trained staff.

  4. RECRUITMENT • Audi provides a complete service to all Audi Centres to help them recruit staff. • This includes descriptions of job roles, pay advice and advertising for recruits. • The roles are based on research into the actions that high quality staff should be able to perform. • Audi UK helps with each stage of the process from identifying a job vacancy to the appointment of staff.

  5. TRAINING AND DEVELOPMENT • Audi provides training and development. • Training is to build the skills that help Audi to meet its aims. Development is for people to develop their own skills.

  6. CAREER PROGRESSION • As a result of the training and development: • Audi gains by having skilled people. • Audi Centres gain from skilled and motivated staff. • Customers gain from knowing that staff are good quality. • Staff gain from developing their own skills. • Audi provides a clear career path for workers. • It helps them to meet their own needs and also helps the Audi Centres.

  7. CONCLUSION • Audi recognises the benefits of recruiting appropriate staff and having well-led, well-trained, well-motivated people. • At the heart of the Audi Centre network lies an industry leading recruitment, selection, training and development programme. • Employees are continually seeking to develop themselves, while improving customer service.

  8. ASSESSMENT OF LEARNING OUTCOMES • How well can you identify the important contribution that human resources make to brand image? • How well do you know the difference between training and development? • How well do you understand the importance of motivation in career progression?

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