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Engaging with your fans

Engaging with your fans. Users are spending time on Facebook & engaging with favorite Brands. 16%. Be a part of the conversation!. Business Insider - http ://www.businessinsider.com/chart-of-the-day-time-spent-on-facebook-2011-9. Engagement Best Practices. 1. 2. Be Timely

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Engaging with your fans

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  1. Engaging with your fans

  2. Users are spending time on Facebook & engaging with favorite Brands 16% Be a part of the conversation! Business Insider - http://www.businessinsider.com/chart-of-the-day-time-spent-on-facebook-2011-9

  3. Engagement Best Practices 1 2 Be Timely • Highest engagement occurs on Thursday & Friday for travel brands • Match the theme of your post with relevant holidays, current events and other trends Be Predictable • Set up a conversational calendar to consistently engage with your Fans • Create an authentic brand voice • Engage in two-way conversations - make sure to respond to Fan posts

  4. Engagement Best Practices 3 5 4 Use Visuals • Visuals drive engagement and are easy to consume - focus on simple, eye catching, videos and photos Guide Your Fans • Tell them how you want them to engage Leverage Contests • Encourage Fans to share photos, experiences, invite others to be rewarded by your brand • Leverage your partnerships to cross promote

  5. Facebook 800MM users Fan base Engagement Best Practices 6 Amplify Your Posts • Sponsored Stories increase engagement and leverage the network of friends of connections Friends of fans 6.5MM friends 50K fans Fans are more valuable when they impact their friends

  6. Engagement examples

  7. Fan of the Week Facebook.com/Bettycrocker Each week, Betty Crocker chooses a Fan of the Week based on fan activity, and then posts the fans picture as their profile image for the week, with a caption explaining why they are the fan of the week

  8. This, Or That? Facebook.com/Jeep Each week, Jeep posts a picture asking fans which type of Jeeping activity within a theme they would prefer. Fans comment below the photos with their preferences

  9. Caption Contest Facebook.com/motosuperstore Each week, Motorcycle Superstore posts a funny photo and asks fans to come up with the best caption. The best ones are chosen, and then re-posted with the finalists and they ask users to vote. Votes are tallied, and the winner gets notoriety on the page.

  10. Monthly Theme Facebook.com/aflacduck Aflac Duck chooses a monthly theme to engage the fan base around. It generally starts with asking the fan base what theme they want to do next, and once one is chosen, the page asks a daily question related to that theme.

  11. Personalized Fan Responses Facebook.com/greenworks Fanslove to see pages interact with them individually, and are often surprised to see someone is listening. Respond when possible directly to fans, even if just to thank them for feedback. They will appreciate knowing you are listening.

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