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- Session Two- MARKETING WRITING BEST PRACTICES

This session covers technology summary basics, tips, and best practices in marketing writing for technology transfer professionals. Learn from expert speakers and enhance your marketing skills. Visit our website for more information.

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- Session Two- MARKETING WRITING BEST PRACTICES

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  1. University TechnologyMarketing Boot CampMarketing Workshop for Technology Transfer Professionals -Session Two-MARKETING WRITING BEST PRACTICES Sponsored by:

  2. Welcome Total Access Pass Attendees • Technology Transfer Tactics Distance Learning Total Access Pass allows you to customize a distance learning program for your staff and faculty at a steeply discounted price with 4 convenient formats. • You can get details on our website at www.techtransfercentral.com and click on Tech Transfer University on the left sidebar.

  3. Panel of Experts NICOLE NAIRSenior Marketing CoordinatorOffice of Technology ManagementUniversity of Illinois at Urbana-Champaign MARGY ELLIOTTMarketing & Communications ManagerColumbia Technology Ventures JEREMY STRATTONDirector of Client Services and Content StrategyNouvant

  4. Marketing Writing Best Practices: Overview

  5. Technology Summary Basics • Uses in addition to web postings • Sell sheets • newsletters • Tradeshow materials • Event materials • Background material for press releases

  6. Technology Summary Basics • Timing • When to write summaries • When to post summaries • Who writes your summaries? • Which technologies get written up? • How will you handle inventor portfolios

  7. Technology Summary Tips • Don’t assume your readers are experts in the field • Write for a broad audience and follow-up with technical details if requested • Be conscious of statistics & information that will date your summary • Don’t cut & paste from the disclosure or patent application • Be a little careful when making quantitative claims about a market or industry

  8. Written by commercialization analysts and communications interns. Designed by communications interns

  9. Marketing Writing Best Practices: Overview

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