1 / 14

Powerpoint Templates

MobiHealth Marketing Plan. Powerpoint Templates. Mission. We want to deliver an application which helps Lady Health Workers execute their work in Pakistan. Planning Phase. What kind of healthcare application can assist LHWs in Pakistan ? The purpose

jerod
Download Presentation

Powerpoint Templates

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MobiHealth Marketing Plan Powerpoint Templates

  2. Mission • We want to deliver an application which helps Lady Health Workers execute their work in Pakistan

  3. Planning Phase • What kind of healthcare application can assist LHWs in Pakistan? • The purpose • Collect relevant information about Pakistan healthcare system (private and public sector, in cities and rural areas) • What kind of mobile phones LHW have? • How familiar people are with mobile applications and is there demand on our service? • Do headquarter people have equipment to send messages • Pakistani contacts in Aalto University is the contact source

  4. Planning Phase • We have been told some kind of information and connection tool is needed • LHWs’ short training period • Need for First Aid Guide • Flowchart for emergency situations

  5. Market Analysis • Size and trends • About 100 000 LHWs in Pakistan • Need for simple application for LHWs • Standard of living is improving and people are getting more familiar with mobile phone applications • Sms messages • The biggest obstacle is how can we convince LHW organizations that our service is useful • At least couple more alike applications are running in Africa • Target users have alike standard of living

  6. Market Analysis • Customers • Idea is that Pakistani government or LHW organization takes our application for free for use of end users, Lady Health Workers • LHWs have low standard of living • MobiLink, mobile service provider • Supports LHW organization • Price should be still acceptable • If downloadable from web • Urdu language speaking people

  7. Market Analysis • Competitors • There are hundreds of health related applications on the mobile market. (Ovi Store, Android market, AppStore) • Most of the applications are some sort of databases like first aid guides, so they can be applied in any country, not specialized on some specific area or market • Sms messages, Paper First Aid Guide providers • MobiLink if do not want to co-operate with us • They gave LHWs free phones bundled with MobiLink simcard • They do not have a running application for now, just the mobile phones

  8. Market Analysis • Share and Sales • There is not existing mobile health application for LHWs • No existing mobile First Aid Guide in Urdu language • We believe that every LHW use our application in the next summer • Financial sheet (link in wiki)

  9. SWOT Analysis • Strengths • Some experience of developing mobile services in developing countries • Experience of doing market research in low standard of living areas • Advisors have experience in producing mobile services and contact network • Good mix of knowledge of application development and marketing knowledge • Open working culture • Weaknesses • Inexperience of Pakistani market and producing extensive mobile phone application • No personal contact network in Pakistan • Language barrier • Inexperience compared to competitors

  10. SWOT Analysis • Opportunities • Other developing countries • Develop application further with LHW organization • Urdu language FAG, can be sold to other citizens • Threats • Reluctance to use mobile applications • Only 1-2 customers • Limited number of end users • Technological limitations in Pakistan • Electricity, Internet and mobile networks, computers etc. • Pricing, Low standard of living • Every LHW does not have mobile phone

  11. Marketing Strategy • Marketing Mix • Product • Mobile phone application, MobiHealth • First Aid Guide • Communication channel • Regionally districted messages from Islamabad to field workers • 100 000 apps to Pakistan • Price • 5€ / application • Limited amount of customers (users) • Cash flow forecast • Negative for 18 months • Selling the business idea • Fixed price, Negotiable

  12. Marketing Strategy • Give application for free (happening 25.11.) • Fund-raising from private and public investors and organizations • Promotion • LOCAL CONTACTS • Limited resources • The only option • Couple existing • Promoting the application for LHW organization, partners and government • Offering a useful and effective application • Costs: 5000€ / year • To get media interested • Place • Downloadable from website • Business idea • Getting connected to LHW organization

  13. Source of Information • Our contacts • Gregory Smiley from Nokia • Two locals from Pakistan (Muhammad Ijaz Khan and Syed Abdul Basit) who are now living here in Finland. • They have given us a lot of insight concerning current situation in Pakistan and what different aspects we have to consider when developing an application for Pakistani market • Interviewees • Health professionals, students from Metropolia • Internet • Information concerning LHW, Pakistani healthcare and other • Without internet this would have been almost impossible to do

  14. Testing Plan

More Related