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Do Paywalls Work ? ( And are they really walls?)

Do Paywalls Work ? ( And are they really walls?). International Symposium on Online Journalism April 1, 2011. ‘ That was quick: Four lines of code is all it takes for The New York Times’ paywall to come tumbling down’ Nieman Journalism Lab March 21, 2011. Discussion points.

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Do Paywalls Work ? ( And are they really walls?)

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  1. Do Paywalls Work?(And are they really walls?) International Symposium on Online Journalism April 1, 2011

  2. ‘That was quick: Four lines of code is all it takes for The New York Times’ paywall to come tumbling down’ Nieman Journalism Lab March 21, 2011

  3. Discussion points • How is it going so far? • Will people pay? • Metering vs. site-wide walls. • Will hacking be a real problem? • Future developments.

  4. Today’s panel • Jim Gerber, director of content partnerships, Google • Mark Medici, director of audience development, The Dallas Morning News • Jorge Meléndez, VP for new media, Grupo Reforma, Mexico • Eivind Thomsen, Schibsted Media Group, Norway • Tim Lott, VP of audience strategy, Austin American-Statesman

  5. Recent Headlines • Ex-Googlers Launch ‘NYT For A Nickel’ As Publicity Stunt; NYT Not Amused • Survey: Mobile News Readers Show Some Willingness To Pay • Germany’s Focus On Google One Pass: ‘It’s Just A Small Test’ • Spooked Publishers State Their Demands To Tablet Platforms

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