2009. 7. 29 경희대학교 경영대학 교수 박용승

1. Peace through Commerce Kyung Hee University School of Management Model for Sustainability Management Education 2009. 7. 29 경희대학교 경영대학 교수 박용승 Kyung Hee University School of Management

2. Peace through Commerce I. Background Teaching Sustainability in B-Schools • New Age, New Rule, and New Paradigm: • Understanding Self-Actualization of Management Education • in the Age of Transcendence • Sustainability encompasses a host of new demands and • opportunities for virtually all industries, especially that of • management education. • The growth in importance and awareness of interconnected issues • among key stakeholders of business schools • (e.g., business, government, NGOs, etc.) • Sustainability is rising in strategic relevance for management • educators in pursuit of competitive advantage. • Ultimately emerging importance of sustainability in business • reflects self-actualization of capitalism and business schools.

3. Peace through Commerce KHU Initiatives In SME Sustainability Management Education (SME) • To take leadership in sustainability management education among Business schools. • Active participation in UN PRME • Strategic planning for and implementation of sustainability • management education in KHU School of Management • The Three pillars of KHU Model for SME: • Teaching: curriculum expansion • Research: commitment and resource allocation in related research • Green Management: awareness in greening of its own school’s • management

4. Peace through Commerce PRME (1) Principles for Responsible Management Education • U.N. Global Compact’s principles to commit business schools to • advancing responsibility and sustainability in their education, research • and related outreach functions. (The Six PRME Principles) • - An initiative of UNGC to inspire and champion responsible • management education, research and thought leadership globally • - PRME is characterized as the academic side of the UNGC • - Jointly sponsored by AACSB International, Aspen Institute, European • Foundation for Management Development (EFMD), Globally • Responsible Leadership Initiative (GRLI), and Net Impact • More than 230 schools worldwide have signed the PRME (including 4 • Korean Member B-schools

5. Peace through Commerce PRME (2) The Ten Principles of UN Global Compact

6. Peace through Commerce PRME (3) The Six Principles of UN PRME

7. Peace through Commerce KHU School of Management Mission and Vision • Mission • “Spiritual Leadership” • To fulfill the responsibility as an academic institution developing the next generation of business leaders with profound knowledge and caring soul in global community by producing world class research and providing excellent education • (Adopted October 24, 2009) • Vision • “Kyung Hee University School of Management, Peace through Commerce” • To become a world class business school based on outstanding research and education with striking a balance between equity (love) and efficiency (profit) • (Adopted October 24, 2009)

8. Peace through Commerce Stakeholder(s) Involvement in KHU initiatives in SME UN University Platform GIP GSNGO IFC Platform UNGC- PRME Curriculum School of Management: CRME / IPC Research Engine Accreditation Bodies Green Management Students Implementation Faculty

9. Peace through Commerce Strategy Management for SME Walking the Talk • Ensure that entire SME initiative to be more than ad hoc. • Active communications with all stakeholders in the course of SME • initiative processes. • Incorporates voice from constituents of the School • (i.e., faculty, staff, students, and alumni) • Establishment of Committee for SME chaired by Dean of KHU • School of Management with nine-faculty committee members. • Establishment of Institute for Peace through Commerce to attract • faculty and other sustainability resources, to conduct related • research projects and consultation in more organized manner, • and which could also be available to advance sustainability • curriculum development and other extra-curricular activities

10. Peace through Commerce Teaching Curriculum Expansion for SME • Committee for SME related curriculum expansion • Publishing a textbook on SME • Curriculum expansion design • compulsory course (Introduction to Business and Society) • elective courses from 6 functional areas; • emission trading (finance), responsible investment (finance), • business ethics (management), environmental auditing • (accounting), ethics in management information system • (MIS), green marketing (marketing), green technology (production), • sustainable supply chain management (marketing), etc. • Outreach programs: Service activities and internship • Developing Degree Program in SME / Concentration area in SME

11. Peace through Commerce Research Research Orientation for SME • Establishment of Institute for Peace through Commerce (IPC) • Conducing research projects and providing consultation service • Cutting-edge sustainability research • Publication of sustainability related journals and research volumes, • Sustainability conferences, seminars, workshops • Hosting of 1st Asian Forum for PRME (2010) • Special Session on “PRME: Asian Perspective” in World Civic Forum • 2009

12. Peace through Commerce Green Management Greening of KHU School of Management • Recycling programs • Energy management, lighting efficiency • Water-efficient landscaping in and around business school building • (Rain-saving system in the school’s newly built building, Orbis Hall) • Environment-friendly facility management and investment • Neighborhood cleanups, tree-plantings, service activities • Equal Employment Opportunity Programs

13. Peace through Commerce Challenges Ahead • Communications and getting support from stakeholders • University’s top-down influences and supports: boards of • trustees, university president, vice president, dean, etc. • Consistency with the university’s overall strategic plans, • implementation, and evaluation stages. • Continuing commitments of faculty, staff, students, and • alumni • Leadership of Dean in change management

14. Peace through Commerce KHU – PRME Collaborative Special Session on PRME: Asian Perspective The World Civic Forum, May 2009, Seoul • The first successful PRME conference in Asia • Arranged in responding to a call for PRME initiatives at the 1st Global Forum for PRME (New York, December 2008) • The primary purpose is to share and join the UN PRME among Asian business schools • More than 100 scholars and specialists from international organizations, corporations, education and research institutes, and about 200 students from Kyung Hee Unviersity School of Management attended this one-day special session. • In concluding the session, participants made consensus in announcing the Seoul Action Plan in order to advocate and promote the vision of Principles for Responsible Management Education among Asian business schools.

15. Special Session on PRME: Asian Perspective (WCF 2009, Seoul) Peace through Commerce

16. Special Session on PRME: Asian Perspective (WCF 2009, Seoul) Peace through Commerce

17. Peace through Commerce KHU – PRME Collaborative Hosting 1st Asian Forum for PRME, December 2010, Seoul • Implementing Seoul Action Plan announced at the WCF 2009 Seoul • Annual Forum for PRME among leading Asian B-Schools (Sharing information, country report, students participation events, etc.) • Disseminating the spirit of PRME among Asian B-Schools

18. Peace through Commerce Responsible Corporate Citizenship and Kyung Hee School of Management