Product Life Cycle
http://learnppt.com/powerpoint/69_Product-Lifecycle-Analysis.php
Product Life Cycle, business strategy, growth strategy
At some point in a product's life cycle, it reaches a maturity stage, wherein there is a slowdown on the rate of sales growth. This stage poses challenges to marketing management to extend the life cycle of the product and delay the stage of decline.
309 views • 7 slides