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Randall Glysch & Kyle Pfister Wisconsin Tobacco Prevention and Control Program

The Story Behind the Data The Current Scene of Chewing Tobacco, Snuff, or Snus Among Wisconsin Adults. Randall Glysch & Kyle Pfister Wisconsin Tobacco Prevention and Control Program. Think of a smokeless user. Is s/he also a cigarette smoker?

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Randall Glysch & Kyle Pfister Wisconsin Tobacco Prevention and Control Program

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  1. The Story Behind the Data The Current Scene of Chewing Tobacco, Snuff, or Snus Among Wisconsin Adults Randall Glysch & Kyle Pfister Wisconsin Tobacco Prevention and Control Program

  2. Think of a smokeless user. Is s/he also a cigarette smoker? Why does s/he choose smokeless? Activity

  3. Source: Wisconsin BRFSS, 2000-2008 Adult Cigarette Use Declining

  4. Source: Current Population Survey (CPS) Adult Smokeless Use Increasing

  5. Source: Wisconsin Youth Tobacco Survey (YTS) Significant Youth Smokeless Use & Experimentation

  6. What are these signs telling us? Sgnificant Youth Smokeless Use & Experimentation

  7. Cigarette Tax Increases in Wisconsin What other Context can help us predict the future arc of the smokeless trend? YearAmount per pack 1939 From $0.0 to .03 July 1, 1955 From $.03 to .04 September 1, 1987 From $.25 to .30 May 1, 1992 From $.30 to .38 January 1, 2008 From $.77 to 1.77 September 1, 2009 From $1.77 to 2.52

  8. Stronger Tobacco Control Policies The Policy Landscape

  9. Marketing Tobacco Price Increases Statewide Smoke Free Workplaces Jan 1, 2008 Cigarettes: $1.77 Chew: $1.31 per oz OTP: 50% of price Sep 1, 2009 Cigarettes: $2.52 Chew: 100% of price OTP: 71% of price July 5, 2010 New Smokeless Products FDA Legislation Implementation

  10. New Products & New Marketing The IndustryLandscape

  11. Product Marketing Corner Store - Madison WI

  12. Product Sampling Walleye Weekend - Fond du Lac WI

  13. Product Sampling Country USA - Oshkosh WI

  14. Product Sampling Country Jam - Eau Claire WI

  15. Product Sampling Longhorn Mobile Trailer - Green Bay, Madison

  16. Product Sampling Bar Promotions – Milwaukee WI

  17. Strategy: • Build Community Support to Eliminate Tobacco Product Sampling • Activities: • Monitor local business and community events for evidence/examples of new products and/or industry tobacco product sampling to • Conduct assessment of city council support for policies to eliminate tobacco product sampling • Conduct media advocacy activities as appropriate to highlight the tobacco product sampling issue in your community • Engage and involve youth in activities to eliminate tobacco product sampling • Engage and involve 18-24 year olds in activities to eliminate tobacco product sampling Potential Anti-Sampling Policy

  18. Pay Attention to the Signs! Smokeless Rates are Increasing Tobacco control policies are producing quitters Industry products and tactics are shifting How are you altering your course? Conclusion

  19. Contact InformationRandall L. Glysch, Research Scientist Randall.Glysch@dhs.wisconsin.gov (608) 266-9708Kyle Pfister, Policy Coordinator kyle.pfister@dhs.wisconsin.gov (608) 266-2720

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