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By: Sucy Su Moon Mu Rebecca Wu Elaine Yin Kodi Gullickson

By: Sucy Su Moon Mu Rebecca Wu Elaine Yin Kodi Gullickson. Overview. History Current Profile Present & Future SWOT Analysis Global Market Competitors Industry Analysis Recommendations Short & Long Term. History. 1938 founded in Taegu, Korea 1951 Samsung corporation created

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By: Sucy Su Moon Mu Rebecca Wu Elaine Yin Kodi Gullickson

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  1. By: Sucy Su Moon Mu Rebecca Wu Elaine Yin Kodi Gullickson

  2. Overview • History • Current Profile • Present & Future • SWOT Analysis • Global Market • Competitors • Industry Analysis • Recommendations • Short & Long Term

  3. History • 1938 founded in Taegu, Korea • 1951 Samsung corporation created • 1953-1968 • Hospitals • Insurance • Newspaper • 1969 Samsung Electronics incorporated • 1970-1979 Samsung Industrial Era

  4. History Continued • 1980-1989 Entered technical Marketplace • Aerospace • R&D • 1990-1996 Global Stage • New Management Era • 1997-1999 Digital Frontier • 2000-present Pioneering the Digital Age

  5. Current Profile • Three stars • Imagine the Possibilities • Employs 138,000 People, in 100+ Countries • Samsung Electronics Revenues Topped $89.5 billion • Invest 9% into R&D

  6. Current Profile Continued • Wireless handsets • PDA telecommunications • Teamed up with AT&T • BlackJack II Smart Device

  7. Future Profile • 3 Guinness World Records • SGH-U100 • SCH-B600 • SGH-Z370 • Samsung E848 • Beijing 2008 Olympic Games • Teaming up with Giorgio Armani • Television & Mobile Phone

  8. Strengths Strong Market Position Expanded Business Portfolio Strong Top-Line Growth Opportunities Growing Mobile Phone Sales Weaknesses Capital Expenditure Threats Consolidation of the Telecom Industry High Electrical Prices Competition SWOT Analysis

  9. Global Market • “Machine Sea Tactical” • NO.2 • Mobile Phone • Technical, Fashionable, Smart System • 16-35 Consumer Group • Global • Middle & High-end market • US • High-end • Now global • Low-end

  10. Low-End Products • C188 • China • $70 • C140 • India • $57

  11. United States Market • Biggest market • Low Cost • Production • Totally Control by operator • Purchase Order5,000,000;8,000,000

  12. Advantages Design Personalities High-end market Disadvantages Corporate imagine Prefer Sony-Ericsson Imitate Blackberry Blackjack Advantages & Disadvantages BlackBerry BlackJack

  13. Recent Innovation • “Upstage ” • Double-Sided Music Phone • $149 • 3 months later $80 Outlook Long Way • NO. 1 Mobile Phone Brand

  14. India’s Market • 6,000,000 • Nokia & Motorola increase input • Occupy market • Future • Samsung • Complicated • Low-end products • Relatively high-end influence

  15. China’s Market • 1992 • Production base and R&D center • Close relationship • Operator • Harm profits of the factory’s • Manufacture→ Design Operator→ Deliver Service

  16. Nokia Motorola Iphone Gphone Competitors

  17. Nokia • Founded: Nokia, Finland (1865) • Headquarters: Espoo, Finland • Revenue: €41.121 billion (2006) • Net income: €4.306 billion (2006) • Employees: 112,913 (Sept 2007)

  18. Nokia’s Advantages • Customer loyalty • The huge market share What has Samsung done towards the advantages of Nokia? • Occupy Asian market • Improve quality

  19. Motorola • Founded: 1928 • Headquarters: Schaumburg, Illinois, USA • Revenue: ＄41.2 billion (2006) • Net income: ＄4.578 billion (2006) • Employees: 66,000 (Dec 2006)

  20. Why Samsung can rise above Motorola? • Good design • Lots of additional function • Good at sale strategy

  21. Iphone & Gphone

  22. Industry Analysis • Changes • Previous • Huge profit • Now • Brutal competition • Price war • Channel war • Small business may be kicked out

  23. Industry Analysis Continued • Development Tendency • Low price • Fashion and thin shape • Multi-function & High technology • GSM • Samsungs Mobile Phone Industry • Good design • Developing quickly • Culture difference

  24. Short-Term Recommendations • Avoid similar products • More products for low extreme market • Do more with functions while not relying on shapes

  25. Long-Term Recommendations • Focus Corporate Culture • Encourage Creation & Innovation • Advocate “Green Products” • Reinforce Products & Consumer Group • Consider Talent as a Vital Factor

  26. Long-Term Recommendations Continued • Pay Attention to Diversity of Staff • Training • Develop the Diversity of Products • Transfer the Managerial Authority to External Talent • Adjust Capital Structure

  27. Thank You! Any Questions?

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