GLOCAL strategy of world’s most loved brands

Jul 11, 2014

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GLOCAL strategy of world’s most loved brands. Submitted by: Rahul Sharma MBA(IB), 2013-15 IIFT. Why not just Global?. T hink global, act local. GLOCALization. Some examples.

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GLOCAL strategy of world’s most loved brands

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GLOCAL strategy of world’s most loved brands Submitted by: Rahul Sharma MBA(IB), 2013-15 IIFT
Why not just Global?
Think global, act local
GLOCALization
Some examples

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