Microsoft ® Tag for Real Estate

1. Microsoft® Tag for Real Estate Add interactivity to marketing materials and allow sellers to connect more effectively with buyers in a measurable way.

2. Microsoft Tag Opportunities for Real Estate Consumers consider their mobile phones to be “must-have” devices that they carry with them wherever they go. Savvy real estate sales and rental agents are finding ways to leverage that power to help move properties. • Link on-site buyers and renters to additional information • Link print advertising to your online information and services • Use built-in reporting and analytics to understand and improve Tag-based promotions Microsoft Tag is a powerful new technology that helps you make the most of consumers’ mobile devices to bridge your real world marketing efforts with the digital world. • See how it works for yourself. • Scan any Tag in this presentation to see sample mobile sites

3. Link On-Site Shoppers to Information Instantly Add Microsoft Tag on your fliers and signage, you can treat shoppers to a 24-hour virtual open house. Tag can link to pictures and slideshows, floor plans, video tours, the agent’s contact info, and even neighborhood or school information.

4. Connect Buyers to Your Mobile Site Link buyers and renters to the information they want via their mobile phones – without requiring them to enter long URLs. Once connected to your mobile Web site, it’s simple for them to add your site to their favorites, so they can stick with you throughout every phase of the buying process.

5. Link Print Advertising to your Online World Tag creates a bridge between your print advertisements and the information and services you provide online. A Tag often can convey far more information than is generally possible using the space in a typical ad.

6. Allow a Buyer to Search Online Entire pages of smaller ads can share one Tag that links to a common landing page. Buyers can then pull up information or search for their dream property, utilizing your online tools.

7. Share In-Depth Information to Potential Buyers While touring a property, Tags can help draw attention to – and inform potential buyers about – key features and amenities, such as security systems, major appliances, and noteworthy facilities, amenities, or services that might otherwise go un-noticed or be under-appreciated.

8. Tag analytics and reporting tools help you understand the performance of individual Tags and analyze broader Tag categories. • Track what traffic is like at each of the properties where you use Tag • Know how many people who scan Tags follow through with viewings or other actions. • Compare the performance of ads with Tags and pinpoint which ads are performing best • Learn which advertising vehicles are most effective at driving traffic Built-In Analytics and Reporting Capabilities

9. Microsoft Tag for Real Estate The possibilities for using Tag in real estate are limited only by your creativity. Tag can instantly and easily link on-site buyers and renters to additional information via their mobile phones, and it can be used to link your print advertising to your online information and services to add value and grab shoppers’ interest. Get started with Tag today, and make your campaigns more immersive, more measurable, more effective, and more fun. Thank You For more information: http://tag.microsoft.com/business/real-estate.aspx This material is provided for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.