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Social Media, Strategy, Policy and Campaigns Small Community Organisations: Helen Goss

Social Media, Strategy, Policy and Campaigns Small Community Organisations: Helen Goss. W elcome to the world of Social Media. Introduction Case Study: Cat & Freegle Overview of Social Media Social Media Toolkit. 4 0 million active UK users (Summer 2012). facebook stats.

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Social Media, Strategy, Policy and Campaigns Small Community Organisations: Helen Goss

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  1. Social Media, Strategy, Policy and Campaigns Small Community Organisations: Helen Goss

  2. Welcome to the world of Social Media Introduction Case Study: Cat & Freegle Overview of Social Media Social Media Toolkit

  3. 40 million active UK users (Summer 2012) facebook stats Beg of 2012 30 million unique users for the UK 25-34 year olds are now the largest age group on Facebook under 17s making up just 5% of the user base. It seems likely that this figure is pretty accurate; even allowing for some under 13s lying about their age in order to register an account (in theory all users have to be over 13) So therefore highly probable that 95% of the user base are adults.

  4. 10 million active UK users (Summer 2012) twitter stats

  5. how can I join in? Challenges of Community Groups little money little resources little time high staff turnover limited knowledge/experience

  6. however . . . You can still be ahead of the curve If you start now, you will be an early adopters within the community and voluntary sector its free I can help you simplify a little bit each week can achieve a lot strategy and policy will help with sustainability this presentation will help!

  7. it’s essential to be Clear Simple Accessible Friendly Useful Focused Creative Engaging Strategic

  8. some useful guidelines • Have a central point of information • Make all accounts point to each other • Utilise your publicity • Maximise the flow of information for Search Engines • Use appropriate tools • Enable share/like • Timetable • Create trust, become the expert in your community • Repost/Retweet • Create a Strategy • Create a Policy • Measure • Use good viral techniques • Adhere to facebook’s terms and conditions

  9. make sure All your social media account ‘about’ sections, have links to all your other social media accounts and your website

  10. Flow of shared information Newsletter Make sure your newsletter announces your social media activity Emails Make sure your emails have links to your social media accounts Publicity Make sure all your printed publicity has all your social media accounts information

  11. for absolute beginners • Identify your audience: age, location, community (current and potential) • What do they use? Establish the way they currently communicate • Decide the Social Media you want to use, ensure it is all easily accessible, ie links from your website, links to each other social network on each social network etc) • Listen and Lurk on those networks • Identify what you want to say, what do you want from your users, what do you want to give to them. How do you want to say it (tone etc) • Move to join in the conversations, retweet and share • Identify and link (like) with similar organisations to yourselves, start a culture of redistributing information and keeping the flow going • What will be your code of conduct, level of interaction? • Create a social media policy (more do’s than don’ts eg do be honest etc) • Create a social media strategy – Identify and train people to moderate, redistribute information and elicit responses from users • Identify an event to work towards, create a timeline of social media activity, document and encourage community reporters

  12. a practical overview

  13. basic intro to facebook pages Post information to your ‘likers’ It will appear in their newsfeeds and if they ‘like’ it or comment it will appear on the ticker to all their friends

  14. ‘Like’ other pages and post onto them. The owners may repost to their ‘likers’ It will show on their page

  15. basic intro to twitter Tweet using 140 characters Include a # and a shortened URL

  16. Search Tweets for information using key words eg #art & #brighton

  17. Follow people They will follow you back If people follow you follow them back

  18. Retweet @mention people My Tweets Others Tweets

  19. bit.ly Bit.ly Shorten your URL’s

  20. mailchimp

  21. Social Media Toolkit Prep Checklist Checklist for strategy Campaign timeline Measuring document FB terms and conditions Strategy Template Policy Template SEO Checklist

  22. Good Luck THANK YOU

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