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Literacy Strategies for the Business and Marketing Education Classroom

This resource provides strategies and techniques for incorporating literacy skills in the business and marketing education classroom. It covers the six shifts of ELA CCSS and Bloom's Taxonomy, as well as pre-reading, during reading, and post-reading strategies. Various resources and handouts are also included.

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Literacy Strategies for the Business and Marketing Education Classroom

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  1. Literacy Strategies for the Business and Marketing Education Classroom

  2. ELA CCSS Six Shifts • Shift 1 – Balancing informational and literary texts • Shift 2 – Knowledge in the disciplines • Shift 3 – Staircase of complexity • Shift 4 – Text-based answers • Shift 5 – Writing from sources • Shift 6 – Academic vocabulary

  3. Bloom’s Taxonomy • Level 1 – Remembering (recognizing, listing, describing, identifying, retrieving, naming, locating, finding) • Level 2 – Understanding (interpreting, summarizing, inferring, paraphrasing, classifying, comparing, explaining, exemplifying) • Level 3 – Applying (implementing, carrying out, using, executing) • Level 4 – Analyzing (comparing, organizing, deconstructing, attributing, outlining, finding, structuring, integrating) • Level 5 – Evaluating (checking, hypothesizing, critiquing, experimenting, judging, testing, detecting, monitoring) • Level 6 – Creating (designing, constructing, planning, producing, inventing, devising, making)

  4. Strategic Reading • Pre-Reading – set a purpose for their reading • During Reading • After Reading – reflect on their reading

  5. Modeling of a Pre-Reading Strategy • I-Chart • Investing in stocks example • Other strategies include (see handouts): • Directed reading-thinking activity • Anticipation guides • Pre-reading plan • List-group-label • Vocabulary from context

  6. Modeling of a During Reading Strategy • GIST – generating interactions between schemata and text • Supplier article • Other strategies include (see handouts): • Asking questions • Question-answer relationships (QARS) • Readers’ theater • Role, audience, format, topic (RAFT) • Mathematics autobiographies • Jigsaw

  7. Post-Reading Strategies • Includes (see handouts): • Reciprocal teaching plus • Literature circles • Investigative reporting • Multimedia literacy projects • Media clubs

  8. BONUS: During Reading Strategy • Double-Entry Journal (DEJ) • Venture capital funding article

  9. Keep in Mind…. • One strategy at a time = SUCCESS • Around the room – what strategy do you think you will try?

  10. Resources • http://calsagsci-lamp.cit.cornell.edu/inquiry52/AshWelcome.html • NBEA – Business Education Forum Journal – October 2005 • http://www.glencoe-ezine.com • http://www.greece.k12.ny.us/district.cfm?subpage=519 • http://www.greece.k12.ny.us/district.cfm?subpage=478

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