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Management Trends on Customer Service in Golf. www.Eddiebullockgolf.com. Eddie Bullock Golf Business Consultant & PGA Captain - GB&I 2011-13 www.eddiebullockgolf.com -. PGA –CMAE –GCMA-UKGCOA Member Head PGA Professional – Bedford & County Golf Club
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Management Trends on Customer Service in Golf www.Eddiebullockgolf.com
Eddie Bullock Golf Business Consultant & PGA Captain - GB&I 2011-13www.eddiebullockgolf.com - • PGA –CMAE –GCMA-UKGCOA Member • Head PGA Professional – Bedford & County Golf Club • General Manager – Bedford & County Golf Club • Managing Director – Woburn Golf & Country Club – Directed 11 European Tour Events + The Women’s British Open, Royal & Ancient (R&A)Championship Event. • General Golf Counsel/Advisor - Bournemouth University. • Board Director – Golf at Goodwood. www.goodwood.com
Don’t be a “Fossil” Hug Your Member’s/ Guests • Clubs whose offerings scream “ We CARE FOR YOU the member/guest, will never want for customers. • Members / Guests want to be Acknowledged • Better Customer Service • What is your image ?
Do You Have ? • Customer Service Strategy • Communication Planning
The Five Secrets of Customer Service • ? • ? • ? • ? • ?
Say Hello ! Make it a HABIT • Walk the WHOLE Club Facilities
Service Commitments Taking OWNERSHIP is our reputation, to deliver quality standards consistently and display the right attitude and values continuously. • Open and friendly behavior • We believe in commitment to each other • Nothingis too much to ask • Exceeding customer expectations • Responsibility and integrity in our entire customer service delivery • Safety and cleanliness in our working environment • Hospitality is our business • If you see someone without a smile, give them one of yours • Pride in our appearance
Educational Resource www.Eddiebullockgolf.com Link -Golf Business Educational Library • At Your Service • Hospitality Pass • Hug Your Customers – Jack Mitchell • Think Strawberries – James Levenson Thank You Madrid - Have a Great Conference Eddiebgolf