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Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective

Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective . Presentation to the Wisconsin Public Utility Institute December 17, 2013. Presentation Overview . Evaluation Activities Major Themes Rates Participation Energy Savings Motivations Program Processes.

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Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective

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  1. Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective Presentation to the Wisconsin Public Utility Institute December 17, 2013

  2. Presentation Overview • Evaluation Activities • Major Themes • Rates Participation • Energy Savings • Motivations • Program Processes

  3. Community PilotEvaluation Activities • Evaluation Objectives • Energy use • Attitudes • Behavior • Identify key lessons learned

  4. Community PilotEvaluation Activities

  5. Community PilotEvaluation Activities In-Depth Interviews Focus Groups CATI Surveys Billing Analysis

  6. Community PilotEvaluation Activities • Pilot vs. Control • Pilot Timing

  7. Participation & Rates

  8. Participation

  9. Rates Participation

  10. Rates Participation • Opt out  Much higher participation • Minimal Costs • Temporary customer satisfaction dip • Minimal Benefits • Not much more energy savings • Klos report  Opt In = more savings • Savings require customer actions • Awareness • Automation

  11. Energy Savings

  12. Energy Savings • Overall: 3% • Rates + Tools & Tech = Synergy • Greater savings than sum of each (+1% Allouez, +9% Plover) • Net-to-gross ratio

  13. Customer Motivations (Attitudes and Behaviors)

  14. Customer Motivations • Save money • High incentives w/ deadlines • Keep control of household energy use (Big Brother) • Inconvenience = cost

  15. Customer Motivations • Marketing works • Key support • iCanConservemicrosites • Customer Satisfaction • Personalized customer contact

  16. Processes

  17. Program Processes • Fully integrated evaluation • Upfront planning • Turnover • Cost effectiveness & Net-to-gross • Flexibility

  18. Final Thoughts. . .

  19. Questions Final Report @ psc.wi.gov Docket: 6690-UR-119

  20. Contact: 608-259-9152 Shawn Bodmann shawn.bodmann@dnvgl.com Lisa Stefanik lisa.stefanik@dnvgl.com Thank You

  21. Evaluation Results: Participation

  22. Evaluation Results: Attitudes and Behavior Before/After survey results

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