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Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective . Presentation to the Wisconsin Public Utility Institute December 17, 2013. Presentation Overview . Evaluation Activities Major Themes Rates Participation Energy Savings Motivations Program Processes.
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Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective Presentation to the Wisconsin Public Utility Institute December 17, 2013
Presentation Overview • Evaluation Activities • Major Themes • Rates Participation • Energy Savings • Motivations • Program Processes
Community PilotEvaluation Activities • Evaluation Objectives • Energy use • Attitudes • Behavior • Identify key lessons learned
Community PilotEvaluation Activities In-Depth Interviews Focus Groups CATI Surveys Billing Analysis
Community PilotEvaluation Activities • Pilot vs. Control • Pilot Timing
Rates Participation • Opt out Much higher participation • Minimal Costs • Temporary customer satisfaction dip • Minimal Benefits • Not much more energy savings • Klos report Opt In = more savings • Savings require customer actions • Awareness • Automation
Energy Savings • Overall: 3% • Rates + Tools & Tech = Synergy • Greater savings than sum of each (+1% Allouez, +9% Plover) • Net-to-gross ratio
Customer Motivations (Attitudes and Behaviors)
Customer Motivations • Save money • High incentives w/ deadlines • Keep control of household energy use (Big Brother) • Inconvenience = cost
Customer Motivations • Marketing works • Key support • iCanConservemicrosites • Customer Satisfaction • Personalized customer contact
Program Processes • Fully integrated evaluation • Upfront planning • Turnover • Cost effectiveness & Net-to-gross • Flexibility
Questions Final Report @ psc.wi.gov Docket: 6690-UR-119
Contact: 608-259-9152 Shawn Bodmann shawn.bodmann@dnvgl.com Lisa Stefanik lisa.stefanik@dnvgl.com Thank You
Evaluation Results: Attitudes and Behavior Before/After survey results