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Social Media: Beyond the Basics

Social Media: Beyond the Basics. APA Ohio Conference September 27, 2013 1:30–2:45 P.M. Chris Morbitzer City of Cincinnati Department of City Planning & Buildings Robbie Turner Nextdoor.com Senior City Strategist. Overview • Improving Public Engagement • Offering Good Content

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Social Media: Beyond the Basics

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  1. Social Media: Beyond the Basics APA Ohio Conference September 27, 2013 1:30–2:45 P.M.

  2. Chris Morbitzer City of Cincinnati Department of City Planning & Buildings Robbie Turner Nextdoor.com Senior City Strategist

  3. Overview • Improving Public Engagement • Offering Good Content • Managing Risks

  4. IMPROVING PUBLIC ENGAGEMENT

  5. Improving Public Engagement Establishing Presence • Existing Conditions • Purpose • Audience • Getting Started

  6. Improving Public Engagement Extending Reach • Increasing Following • Interaction • Paid Advertising • Good Content

  7. OFFERING GOOD CONTENT

  8. Offering Good Content What to Post • Original vs. Viral • Shared vs. Original • 70/20/10

  9. Offering Good Content When to Post • General Statistics • Targeted Metrics • Scheduling Posts

  10. MANAGING RISKS

  11. Managing Risks Identifying the Risks • Vulnerability • Public Comments • Hacking

  12. Managing Risks Addressing the Risks • Social Media Policies • Balancing Empowerment • Disclaimers

  13. Follow Us! Facebook facebook.com/CincyPlanning Twitter @CincyPlanning Nextdoor nextdoor.com/city

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