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Basics of Fundraising

Basics of Fundraising. Presented by Andrew Sanderbeck for the Infopeople Project. The Greatest Gift. Around the Room Your Name Your Organization What One Thing You Want from Today What Fundraising You Currently Utilize.

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Basics of Fundraising

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  1. Basics of Fundraising Presented by Andrew Sanderbeck for the Infopeople Project

  2. The Greatest Gift Around the Room Your Name Your Organization What One Thing You Want from Today What Fundraising You Currently Utilize

  3. Traditional Ways California Libraries Raise Funds 1. Book Sales 2. Food and Drink 3. Events 4. Donations 5. Grants 6. Partnerships 7. Capital Campaigns 8. Friends Groups 9. Foundations

  4. Library Support Groups Friends of the Library The Friends of the Alameda Free Library was established in 1973 with a twofold purpose: 1) to increase public awareness of the library as an essential part of the community's educational and cultural facilities; and 2) to support and cooperate with the library in developing library services and facilities. The Friends sponsor a variety of activities including book sales, children's programs, and author nights. Alameda Free Library Foundation The Alameda Free Library Foundation was founded in 1998 and is dedicated to establishing strong, private, on-going financial support for the library so that the library has sufficient funds for programs, materials, and equipment to meet the needs of our community. The Alameda Free Library Foundation has sponsored fundraising events, conducted an annual fundraising solicitation by mail, and received a large bequest from an estate. The Foundation has eleven board members, meets monthly, and has made two significant gifts to the Main Library thus far. The Foundation has begun a major fund drive named “Campaign for a Great Library”. The goal is $600,000 to be raised in the year prior to the opening of the new Main Library, which is scheduled for November 2, 2006.

  5. New and Exciting Ways California Libraries Currently Raise Funds 1. Their Websites 2. The Internet 3. Discard and Donations Programs 4. Community Affiliate Programs 5. Charitable Giving Programs 6. Planned Giving Programs 7. Annual Campaigns 8. e-Philanthropy

  6. New and Exciting Fundraising MyCause.com The Tree of Friends

  7. Understanding the Fundraising Language Getting on the Same Page From Annual Fund to Unrestricted Support

  8. The Basics of Fundraising Myth Or Fact

  9. Why Are We Raising Funds? • Core – for the basic ongoing necessities like overhead, management and administration. • Project – for an improvement to the library (computers, repairing the roof etc…) • Start-Up – initial money just to kick-start an organization or perhaps a long-term project

  10. The Basics of Fundraising Corporations or Individuals? Who Gives More? More than 75% of Gifts Received by Organizations comes from Individual Donors! Are You Surprised Too?

  11. How Do People Support Libraries? 1. Money 2. Endowments 3. Land 4. Buildings 5. Gifts of Books and Materials 6. Insurance Policies 7. Partnerships 8. Volunteering their Time and Energy

  12. Why Do People Support Libraries? 1. To Leave a Legacy 2. For a Specific Reason 3. To Be Recognized 4. To Make a Difference 5. Because They Were Asked 6. Because Giving Feels Good 7. To Pay Less Taxes 8. For Personal, Undisclosed Reasons

  13. Who Will Support the Library’s Fundraising Activity • Library Management • Library Staff • Library Board • Library Friends Group • Library Foundation • Community Foundation • Volunteers/Committee

  14. What Can We Expect From Those That Support The Fundraising Activity Commitment Buy-In Emotional Support Elbow Grease Money/Donors Guidance Ideas Conflict

  15. Who You Want on Your Fundraising Team • An Attorney • An Accountant • Library Manager • Library Board Member • Friends Group Representative • Influential People • Famous People • People Committed to Success of the Activity

  16. Five Things Board Members Can Do to Raise Money for Your Library 1. Give money (Actually, all board members should) 2. Host a fancy dinner at their home and charge $$ for a gourmet meal for the guests 3. Invest $10,000 for 12 months and give the interest earned to the library 4. Invite friends to their birthday party and ask that in lieu of gifts, money be given to the library. 5. Rent their home or cottage for the weekend and donate the proceeds to the library.

  17. How Much “Seed Money” And Time Will You Need? To Create a Foundation = Up to $50,000/1 Year To Incorporate Your Friends Group = $1,000/ 1 Yr. To Find Board/Team Members = 1 Year To Market Your Fundraising Activity = $100 & Up To Recover From The Activity = 3-6 Months

  18. What Makes Someone Want to Be a Donor? • Belief in what the library is doing • See how their donation makes a difference • Desire to be involved (Sometimes Anonymously) • To have a say in what is going on • They see a way to leave their legacy • Excited by the cause of the library • They’ve been asked to donate • Tax Benefits

  19. What’s Your Status? 501(c)3 Status 501(c)(3) - Organizations that are nonprofit entities to which contributions are tax-deductible to the extent permitted by law.

  20. What Are Donors Giving to Libraries Land Buildings Money Jewelry Stocks and Bonds Insurance Policies Endowments Other Items of Value

  21. Who Are Potential Donors to Your Library? • Members of your Friends groups and volunteers • Past and present library users • People who already give books to your library • People who come to special programs and events

  22. What Do Donors Want In Return (WIIFM) Recognition • Immediate • Written (Ask them how) • Public or Private • A Feeling of Personal Satisfaction Control • A Specific Result (Computer Lab, Bold Print Books) • To Be a Part of the Process

  23. 10 Rules for Becoming an Effective Fundraiser for Your Library • Ask for a gift, don't wait. Another will ask if you don't. • Be professional and look professional. • Be accountable - personally, and for your nonprofit. • Be honest. Listen to your heart; it's more honest than your mind. • Speak with conviction for your cause.

  24. Ten Rules Continued • If you can't, recruit someone who can. • A prospect is simply a donor without motivation. You provide motivation. • A donor is a fundraiser who has yet to share their conviction with a friend. Ask them to. • A good fundraiser, then, is a friendly motivator. It's that simple. • A successful fundraiser has thick skin, a soft heart, exceptional hearing, a quick mind, a slow tongue and no shame - at least when it comes to asking for a gift! Source: http//:nonprofit.about.com

  25. Asking Others to Support Our Library (What Are We Afraid Of) • To look like we’re begging • To be turned down (Told No!) • To be uncomfortable • To change • To look foolish • To not know what to say • Other Reasons

  26. Basics of Fundraising Putting it All Together

  27. Short Term Strategies - Internet Use the Internet and Your Website: • Affiliate Programs • Amazon.com, B&N.com • iGive.com • eBay • Advertisements • e-Commerce (Book Store) • Donors Form • Wish Lists

  28. Short Term Strategies - Inside • Surplus Library Materials: • Better World Books.com • Empties for Cash.com • Friends Group Activities • Phoneraiser.com • Community Affiliates • Association Donations

  29. Short Term Strategies - Hidden Library Management and Staff: Public Speaking (Kiwanis, Lions, Rotary) Sharing the Message (Verbally, Buttons) Constant and Consistent Communication With the Library Building: Meeting Space (Catered Events) Sidewalk Bricks Food and Beverage (Lease Space)

  30. Long Term Strategies - Methods What Works: • Endowments • Grants • Cultivating Donors • Insurance Policies • Charitable Giving • Property • Stocks and Bonds

  31. Long Term Strategies - Reasons Define Your Mission: • Capital Campaign • Annual Campaign • Building Fund • Addition to Collection • Special Exhibit • Planned Growth • Foundation

  32. Fundraising While You Sleep? Raise money 365/7/24 Labor-less Fundraising Let other people’s money create money

  33. The Basics of Fundraising Strategy Advantages and Disadvantages What’s Best for Your Library?

  34. The Basics of Fundraising Short Term Strategies • Simple, Easier to Do • 30 – 90 Day Timetables • Smaller Dollar Amounts • Less Labor, May Not Need Outside Support • May or May Not Need 501(c)3 Status

  35. The Basics of Fundraising Long Term Strategies • Comprehensive • Visionary • Bigger Dollar/Donations • Need Board Members, Outside Support and Other Experts • 501(c)3 Status Required by Donors

  36. e-PhilanthropyThe Fundraising of the Future • Building an on-line brand • Make on-line giving easy • Make on-line giving safe • A communications tool for your library • Donor’s are choosing “on-line options” • Asking donors electronically • Volunteer recruitment

  37. The Basics of Fundraising Action Plan Your 30-Day Plan

  38. The Basics of Fundraising Thanks for attending this workshop! Contact Andrew Sanderbeck Phone: 727-522-2152 Fax: 727-526-4930 Email: andrew@andrewsanderbeck.com Website: www.andrewsanderbeck.com

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