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By: Deo Sanders, Kimberly Tucker, and Ray Walsh

By: Deo Sanders, Kimberly Tucker, and Ray Walsh. Powers, Inc. “Powers Inc is devoted to being the computer industry’s leading innovator, supplier, and profitable consumer - oriented company. We believe in delivering the highest quality and most reliable computing products and customer services.”.

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By: Deo Sanders, Kimberly Tucker, and Ray Walsh

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  1. By: Deo Sanders, Kimberly Tucker, and Ray Walsh

  2. Powers, Inc “Powers Inc is devoted to being the computer industry’s leading innovator, supplier, and profitable consumer - oriented company. We believe in delivering the highest quality and most reliable computing products and customer services.”

  3. Goals and Strategies *Target Markets: Work Horse, Cost Cutter Competitive Posture build a market position and defend it take the lead and keep it be a fast follower, imitate smart competitive moves Distinctive Competencies be the low price provider in the market be the market share leader • Market Size • focus on large, highly competitive segments • Geographic Market • focus on largest geographic markets, even if they are more expensive • focus on geographic markets which are in middle of the cost/size continuum

  4. Geographic Regions P P P P P

  5. Target Segments • Cost Cutter • Work Horse • Traveler • Innovators • Mercedes

  6. Financial Performance

  7. Market Share

  8. Each Quarter

  9. Balanced Scorecard

  10. PRoducts Mustang 1 Stallion III Pegasus Chariot Crown Prussian Thoroughbred Blazer Golden Saddle II

  11. Customer MeasuresBrand

  12. Customer MeasuresPrice

  13. Customer MeasuresAdvertising

  14. What We Would Do Differently Keep Costs Down Product Life Cycle Invest In Technology Focus On Quality

  15. Keep Costs Down !!!

  16. Focus on Quality Instead of “More”, Focus on “Better” • Brand Judgments • Price Judgments • Promotion • Ad Judgments • Sales Force training, incentives • Distribution

  17. Product Life Cycle Apply PLC to our marketing strategies: *In the maturity phase of the PLC we should have decreased ads and not opened up new sales offices.

  18. Invest in Technology • Small, slow investment in technology let the competition get ahead • Underestimated rate of change of customer needs & wants • Underestimated the direct connection between needs & wants and technology

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