Welcome To Academy Sports + Outdoors Vendor Seminar Yusen Logistics Session June 10 & 11, 2008

1. Welcome ToAcademy Sports + Outdoors Vendor SeminarYusen Logistics Session June 10 & 11, 2008

2. AGENDA • Opening Remark • Introduction by Academy Sports+Outdoors • Introduction by Yusen Logistics • Yusen Logistics Role and Responsibilities • Standard Operation Procedures • eBooking System Demo • Q&A

3. Introduction By Academy Sports+Outdoors

4. Introduction By Yusen Logistics (OCM) Origin Cargo order & vendor Management

5. Largest Japanese Shipping Company with 120 years history Annual Turnover about USD 18.3 billion for year ended March 31, 2007 Ranked 391th of World’s Largest Corporations by magazine’s 2007 Fortune Global 500 in terms of operating incomes for 2006 Stock listed in stock exchanges in Tokyo, Osaka, Nagoya and Frankfurt. Introduction of NYK Group

6. Business Breakdown: Bulk and specialized Carrier 29% Container 25% Logistics 21% Others 12% Terminal Harbour Transportation 6% Tanker 5% Cruise 2% Real Estate 1% The NYK Group operates approximately 742 (as of March 31, 2007) major ocean vessels as well as planes, trains and trucking fleets. 262 office locations, in 32 countries, warehouses in every continent and harbour operations in Asia, North America and Europe Overview of NYK Group

7. 1969 -- Orient Consolidation Service (OCS) Inc. was founded 1973 -- OCS (HK) Ltd was established as Asia Headquarters of OCS Inc. 1980 -- Taiping Cargo Service Limited was established 1998 -- Name changed to New Wave Logistics (H.K.) Ltd. 2004 -- Established NYK Logistics (Hong Kong) Ltd. by joining 2 well established logistics companies: Orient Consolidation Service (HK) Ltd.  INSD New Wave Logistics (HK) Ltd.  DSD 2011 -- Name change to Yusen Logistics (Hong Kong) Ltd. Yusen Logistics - Hong Kong

8. Origin Cargo order & vendor Management • Global Company covering 161 cities and ports in 66 countries • OCM was formerly named as INSD; OCM Hong Kong was established in 2011 • OCM Hong Kong being the OCM Global Headquarters • 3 Operation Hubs – HK, London, Secaucus • Sales & Customer Service Offices in Secaucus, NJ; London, UK

9. OCM (Shenzhen) Establishment： APR 2005 Fund： US$ 1.4 Million, NYK100% General Manager ：　Jackie Lin　 Staff： 80 (July 01,2007) Address: 25/F, Excellence Times Square,4068 Yitian Road, Futian District, Shenzhen, PRC Office Tel No: (86) 755-2583-8406 Office Fax No: (86) 755-2583-8411 / 8413 Warehouse : Futian Warehouse, Yantian Warehouse Service Summary 1.Using H/B of NYK Logistics 2. Warehouse Service 3.Transportation for Cross Border & Domestic, Haulage and Truck 4.Import and Export Logistics Consulting Service 5.Buyer’s Consolidation service

10. OCM (Shenzhen) NYK LOGISTICS (SHEN ZHEN) LTD 1. NYK Logistics purchased 10 haulages in 2006. We have established cargo transportation and control centre in order to supply professional logistics solution. 2．NYK Logistics cooperates with over 15 subcontractors closely. We have owned powerful control network with 1000 haulages and 500 trucks. Spread up more services scope to serve our customers better. 3．NYK Logistics has established powerful delivery network in order to serve our customer timely effectively with high quality.

11. OCM HK – Dedicated Service Team for Academy Sports+Outdoors • Local Contacts for Hong Kong, Shenzhen (I.e.Yantian, Shekou), Guangdong Province Bookings • Operational Hub and Communication Window with Academy for Asia Origins • Global Service Quality Control Center for all Academy Origins

12. Contact List for Yusen Logistics in South China

13. DISTRIBUTION CENTRE OF ACADEMY SPORTS+OUTDOORS JEFFERSONVILLE, GA KATY, TX CARROLLTON, TX

14. Vendors/ Factories NL/INSD consolidation Stores DC CY CFS CFS Logistics Flow of Academy Sports+Outdoors

15. Yusen Logistics Role and Responsibilities

16. OCM Role and Responsibilities We work according to the instructions of Academy. We book with Academy’s nominated carrier. We are Neutral. We measure performance of all parties in the Academy's supply chain, including ourselves.

17. OCM Role and Responsibilities Supervision of vendor on time & accurate delivery. Coordination of FCL booking. Coordination of LCL cargo. Handling of all necessary documentation received from vendors. Preparation of documentation for Sea waybill / Bill of Lading. Collection of all local charges. Issuance of a Forwarder’s Cargo Receipt (FCR), to the vendors, after ALL documents and local charges have been received.

18. Standard Operation Procedure for Vendors

19. Origin Consolidation Operations Academy Yusen Logistics/INSD Vendors Issue PO to the Vendors Receive PO Acknowledgement Receive PO from Academy Manufacturing YL checks PO status with Vendors (14 days prior to Earliest Vessel Ship Date) Vendor advise PO status to YL Cargo Status Booking Info Place Booking to YL YL checks booking against PO YL places booking with Carrier and YL stuff the container LCL delivered to NL & FCL delivered to Carriers Receiving, Container and Vessel Info Cargo Shipped Prepare commercial documents and send to YL YL prepares and issues FCR to the vendor Loading Info Vendors receive the FCR YL prepares container manifest and provides document images to CHB for Customs Clearance.

20. Booking Procedure and Control Booking Procedure and Control VENDOR Yusen LOGISTICS ORIGIN OFFICE ACADEMY Submit bookings to Shipping Order Shipping Order Information YL via eBooking downloaded to Yusen Logistics system at least 14 days System prior to Early Ship Date YL System will verify Shipping Order Info against Academy PO file PO Verification Obtain Shipment Approval N Y Discrepancy ? from Academy Advise Vendor to correct the N discrepancy and submit Approved booking again Booking Confirmation Y YL S/O# for CFS delivery and Carrier Booking status available in S/O # for CY YL ebooking system delivery

21. ESD (Early ship date) =Academy Ship date in the PO LSD (Last ship date) =Academy Cancel date in PO Definition of Academy Shipping Window 5 - 7 DAYS Last Ship Date (Cancel Date in PO) Early Ship Date (Ship Date in PO)

22. Vendor Doc. Submission On-Time Definition CY — Container onboard the vessel within the ship window. CY Flow Max. 5 Days Cargo Production Max. 3 Days 14 Days 5 -7 Days 2 Days 3 Days 2 Days CY Cut-off Start Cargo Production Submit CLP to NYKL NYKL CLP Cut-off = NYKL S/I Cut-off Carrier S/I Cut-off Container Delivery CY) Document Dispatch by NYKL FCR Issued Port Of Discharge Regional DC (RDC) Arrival Vessel Departure (On Board of the vessel) Book with NYKL Early Ship Date (Ship Date) Last Ship Date (Cancel date)

23. Vendor Doc. Submission Cargo Delivery from Vendors (on/before NYKL S/I Cut-off=CFS cut-off) Cargo Delivery from Vendors On-Time Definition CFS — container is onboard the vessel within the ship window. CFS Flow Max. 5 Days Cargo Production Max. 3 Days 5 – 7 Days 14 Days 2 Days 3 Days 2 Days CY Cut-off Start Cargo Production Carrier S/I Cut-off FCR Issued Document Dispatch by NYKL Port Of Discharge Regional DC (RDC) Arrival Container Delivery (CY) Container stuffing = NYKL submit S/I to carrier Vessel Departure (On Board of the vessel) Book with NYKL Early Ship Date (Ship Date) Last Ship Date (Cancel Date)

24. Booking Requirements Booking Timeline: Vendors must submit bookings via YL eBooking systemat least 14 days inadvance of the Early Ship Dateon the Academy’s Purchase Order (Ship Date). On time booking LBD JUN 16 14 days Remark : LBD = Latest Booking Date ESD = Early Ship Date LSD = Last Ship Date Purpose: ensure adequate space and equipment from carrier Shipping Window ESD JUN 30 LSD JUL 07

25. On-time Shipment Full Container Loaded Cargoes Container onboard the vessel within shipping window.

26. On-time Shipment Less-than-container Loaded Cargoes Container onboard the vessel within shipping window.

27. Booking Information • Information required for bookings: • Shipper Name / Address / Contact person / phone, email address/ fax number • Consignee Name / Address • Notify Party • Port of Loading • Destination • Academy PO Number & Academy Sku# • Shipping Marks

28. Booking Information • Description of Merchandise • Number of Cartons / Piece Count Quantities per Sku# • Weight (kgs) and Volume (cbm) per Sku# • Container size and number of container requested (Factory load cargo) • Estimated Cargo Ready Date (CFS): cargo available to be delivered to YL warehouse or dedicated NVOCC facility • Estimated Cargo Ready date (CY) : laden container delivered to carrier CY • 1. Production completed • 2. Inspection passed • CY : Container stuffing completed Laden container delivered to carrier CY • CFS: Cargo can be delivered to NL warehouse or dedicated NVOCC facility Definition of Cargo Ready Date

29. PO Verification YL needs to make sure all bookings comply with Academy PO info : • PO number • Academy Sku # • Onboard a vessel within Shipment Window • Quantities (except for Apparel which has +/-5% tolerance) • FOB point • Can meet minimum load requirement (CY) All discrepancies must be approved by Academy

30. Sample of Shipping Order SAMPLE

31. Sample of Carrier Booking Confirmation SAMPLE Carrier booking number YL CLP cut-off time

32. Factory Load Requirements Academy Container Load Standard: 20’ FT Min 21 cbm Max 13,000 kgs 40’ Dry Min 52 cbm Max 20,400 kgs 40‘ High CubeMin 59 cbm Max 20,400 kgs 45‘ Dry Min 69 cbm Max 20,400 kgs Any loading measurement not meeting the container utilization requirements or any possibility of overweight must be report to Academy before empty container collection

33. Factory Load Requirements • Load Merchandise by PO number and by Sku number. • A purchase order should never be split into two containers unless the volume exceeds one container. • Must submit Container Loading Plan (CLP) to NL on/before YL CLP cut-off time after cargo stuffing with complete and accurate information.

34. Container Loading Plan (CLP) Requirements for Factory Load CLP Information: • Container number • Seal Number • Size of Container • Port of Loading • Final Destination • Container Arrival Date at Terminal • Vessel Name/Voyage Number • Ocean Carrier • Carrier Booking Number • PO & Academy Sku # • Precise cargo description: generic description such as “General Cargo”, “Freight All Kind” is not allowed • Carton & Piece Quantity (lowest visible packing) • Weight & CBM

35. Container Loading Plan Sample SAMPLE Submit to YL on/before YL CLP cut-off time

36. CFS Cargo Delivery Requirement • Vendors need to present YL Shipping Order for cargo delivery • Cargo must be delivered to YL warehouse by the CFS cut-off stated on the booking confirmation sheet • Cargo must be sorted by P.O. and by Academy Sku in advance • Cargo must be delivered to warehouse in sound condition

37. Documentation Requirements • Vendor should submit YL Complete and Accurate documents within 72 hrs or 3 business days after vessel sailing, 1 original copy • The required basic documents : • Signed Commercial Invoice • Packing List • Academy Sports & Outdoors Document Checklist • Manufacturer’s Certificate • Final Quality Audit Report/ Inspection Certificate • Certificate of Origin (if applicable) • Container Manifest

38. Documentation Requirements • Visa Cargo • Textile Export License (w/ visa stamp or visaed document) • Textile Country Declaration (Single or multiple) • Quota Charge Statement • Other applicable requirements (if any) • Footwear • Footwear detail sheet IFI

39. Documentation Requirements • Sunglasses • Impact Resistance Certificate ( FDA Listing #, Medical Device #) • Rawhide Dog Chews • Veterinary Certificate • Production Process List • Certificate of Irradiation • Ammunition • Shipping specification • Multimodal Dangerous Good Declaration

40. Documentation Requirements • Forwarder Cargo Receipt (FCR) will be released to vendor upon YL receiving all required documents and local charges from vendors. • If vendor fails to submit documents to YL within 72 hours or 3 business days after vessel sailing, YL will issue Document Delay Notice to vendor.

41. Timely delivery of products and documentation Accuracy of information Condition of cartons Proper packaging to avoid damages Vendors Responsibilities

42. Critical Timeline

43. Booking Vendor must submit booking to NL at least 14 Days Before Early Ship Date To get adequate Equipment and Space from shipping carrier

44. YL CLP Cutoff Shipper must submit Complete & Accurate Container Loading Plan to NL before YL CLP Cutoff YL has to submit information to Carrier before Carrier SI Cutoff. Otherwise, the container may be detained in loading port

45. Carrier SI Cutoff YL must submit Shipping Instruction (SI) to Carrier before Carrier SI Cutoff Carrier has to submit Advance Manifest Information to US Customs 24 hours prior to loading onto the Vessel.

46. Vessel Departure Complete and accurate information  Containers can be loaded on vessel as booked

47. Commercial Document Submission Shipper must submit Complete & Accurate Sets of Commercial Documents to NL within 3 business days after Vessel Departure YL has to prepare and send all the necessary documents to Customs Broker for Customs Clearance. Otherwise, the container may not be delivered on time.

48. Forwarders’ Cargo Receipt (FCR)

49. Forwarders’ Cargo Receipt (FCR) Issuance • FCR draft will be available in the eBooking for review or checking once full set of commercial documents with cargo is received whichever later. • Forwarders’ Cargo Receipt (FCR) will be released to vendor upon receiving confirmed draft FCR copy, required sets of document and all local charges from vendor. • FCR will be issued per booking, per vessel, per Academy’s destination and per origin. • Commercial Document should be prepared per Sea Way Bill.

50. Upper part of FCR NOTIFY PARTY: NYK Logisitics France Parc de Chesnes - Quatre routes 7, rue des quatre routes-BP 35 38291 St Quentin Fallavier Cedex France REF:518486 DESCRIPTION K/D RECTANGLE SHAPE STORAGE BOX W/LID CPX NO.: 31693 C/O NYK C/NO.: OF CY-CY PO NO: 31693 ITEM NO. 518486(HL6208BN) PRODUCT DESCRIPTIONS: K/D RECTANGLE SHAPE STORAGE BOX W/LID/PIECE 125 CARTONS SAMPLE