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Stroi Network P1: Selection of Network Business Sector

Stroi Network P1: Selection of Network Business Sector. Final Seminar of STROI-Network HAMK 12.3.2010 Markku Riihimäki Eero Nippala (TAMK), Anna-Leena Perälä and Tuula Grönfors VTT Expert Services Ltd. P1 Targets.

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Stroi Network P1: Selection of Network Business Sector

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  1. Stroi Network P1: Selection of Network Business Sector Final Seminar of STROI-NetworkHAMK 12.3.2010 Markku Riihimäki Eero Nippala (TAMK), Anna-Leena Perälä and Tuula GrönforsVTT Expert Services Ltd

  2. P1 Targets • Main aim was define a business sectors analysing and selection model for networks which are operating building, real estate and environmental sectors. • Forecast model for a total demand of the products • Topical knowledge of different perspectives

  3. Industry description What include to construction markets Differences of construction statistics in selected countries must know. Information content can vary by countries. Understand the value of construction (Finland, Russia) and differences in branch, sector, cluster Standard Industrial Classification (SIC 2008) A-X: Whole economy BCDE: Manufacturing A: Agriculture, forestry and fishing (01-03) B: Mining and quarrying (05-09) C: Manufacturing (10-33) D: Electricity, gas, steam and air conditioning supply (35) E: Water supply (36-39) F: Construction (41-43) G: Wholesale and retail trade (45-47) HIJKLMNRS: Other services H: Transportation and storage (49-53) I: Accommodation and food service activities (55-56) J: Information and communication (58-63) K: Financial intermediation (64-66) L: Real estate activities (68) M: Professional, scientific and technical activities (69-75) N: Administrative and support service activities (77-82) OPQ: Public sector O: Public administration and defence services (84) P: Education (85) Q: Human health and social work activities (86-88) R: Arts, entertainment and recreation (90-93) S: Other service activities (94-96) T: Activities of households as employers (97-98) U: Activities of extraterritorial organisations and bodies (99) X: Industry unknown (00) Market analysing – What is behind the numbers

  4. Construction per GDP Finland year 2008, € bill. • Narrow definition is value added F Construction / GDP = 6,3 % (Finland) = 5,1 % (Russia) • Wide definition is output Construction / GDP = 16 % (Finland) = 14 % (Russia) • Wide definition includes besides site activities intermediate products from industry, services and specialised contracting

  5. planning engineering insurance finance wholesale, resale authority advice education research The Real Estate and Construction Cluster interaction customer ship Construction sector Real estate sector Construction industry Building materials and products industry Building services industry Machines and other service Use and maintenance Owning Sale and rent Other services internal clients final clients

  6. Analysis methods • Business • environment analyses • PESTE • Porter: Five Forces • Nine Forces • Indications and warning analysis • Driving forces analysis • Competition, • competitors, customers • and market analyses • Country risk analysis • War gaming • Win/Loss analysis • Strategic relationship analysis • Shadowing • Competitor cash flow analysis • Analysis of competing • Linchpin analysis • Demographic analysis • The company‘s • own actions, strategies • and analysis of the products • Scenarios • Benchmarking analysis • SERVO analysis • McKinsey 7S analysis • Competitive positioning analysis • Business model analysis • Corporate reputation analysis • Critical success factors analysis • Product line analysis • Supply chain management analysis • Technology forecasting

  7. Selection of Business Sector  continual process - Price of product- Distributer- Key customers- Terms of delivery - Analyses of products, forecasts- Distribution network- Analyses of competitors- Price level Aims Business Intelligence process Information Knowledge Implementation Strategy, Vision Fragmentary Business Intelligence Data collection Forecasts Data Basic Market knowledge Deep Analyses Understanding Actions - New companies to branch- Cost competition- News review - Analyses of countries- Inhabitants, living standard- Volume of construction and quality New company Established Subcontractor Network Small Strategic importance Big

  8. Development of BusinessIntelligence process Business Intelligence process Utility grows Strategic importance grows Fragmentary Business Intelligence Data collection Forecasts Basic Market knowledge Deep Ad hoc New company Established Subcontractor Network Small Strategic importance Big

  9. Important analyses - Price of product- Distributer- Key customers- Terms of delivery - Analyses of products, forecasts- Distribution network- Analyses of competitors- Price level Strategic importance grows Fragmentary Business Intelligence Data collection Forecasts Basic Market knowledge Deep - New companies to branch- Cost competition- News review - Analyses of countries- Inhabitants, living standard- Volume of construction and quality New company Established Subcontractor Network Small Strategic importance Big

  10. Country: Construction sector: Business sector Service or material: Relevant data for the companies or networks in construction and service business? Salary, GDP, political and business atmosphere, taxation, investments, inhabitants, migration, export/ import, short and long term forecasts, oil price Public sector activities, construction investments, loans, interest rate, trust indicators, different construction statistics in Russia and areas (building types, infrastructure...), building stock, construction technology, construction process Utility grows Market size, company/network market share, competitors, number of customers/new customer, sales prices, distribution channel, product adaption to Russia Larger Deeper Accurate Network-specific

  11. Different networks and environments Partnership networks to clients Company Innovation Networks Across branch Business knowledge Clients control Horizontal Sales, marketing, learning, r&d, development networks User societies and consumers Social networks Financial management, data systems Process knowledge Production and planning Interest groups Financing Insurance Companies public decision- makers Technology knowledge Product and technology development Vertical Production networks Source: Valkokari Katri et al. Tykes report 2009

  12. Forecast on different levels in construction markets 2 1 3 NEW BUILDING CONSTRUCTION OVERALL NEW BUILDING CONSTRUCTION OVERALL CONSTRUCTION PRODUCTS CONSTRUCTION CONSTRUCTION CONSTRUCTION PRODUCTS MACRO ECONOMIC FIGURES - BUILDING TYPE - PRODUCT - PRODUCT SPECIFIC EURO - BUILDING TYPE - SPECIFIC CONSTRUCT SPECIFIC SPECIFIC FORECAST FORECAST FORECAST BALTIA FORECAST TOTAL CONSTRUCT FORECAST FORECAST END PRODUCT TYPE COMPANY SPECIFIC FORECASTS SPECIFIC FORECAST BRANCH OF CONST- RUCTION FORECAST P1 Outcomes • Model for selection of network business sectors • Article in the Final report • Forecast model for a total demand of the products • Russia markets report • Topical knowledge about construction • For companies • Finnish • -> Some dimensions for Performance Measurement tool (P6)

  13. VTT creates business from technology

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