1 / 25

usask

What You Aren’t Using in Google Analytics | October 17, 2013. What You Aren’t Using in Google Analytics. Analytics Overview What’s Out There? What You Are Already Aware Of What You Might Not Be Aware Of New Features!. Andrew Tremblay. www.usask.ca.

jessie
Download Presentation

usask

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What You Aren’t Using in Google Analytics |October 17, 2013 What You Aren’t Using in Google Analytics Analytics Overview What’s Out There? What You Are Already Aware Of What You Might Not Be Aware Of New Features! Andrew Tremblay • www.usask.ca

  2. What You Aren’t Using in Google Analytics |October 17, 2013 Analytics Overview • Who knows what analytics is? • Who’s using analytics? • Who’s actually looking at their analytics? • www.usask.ca

  3. What You Aren’t Using in Google Analytics |October 17, 2013 What’s Out There? • Web/Digital Analytic Tools • Google Analytics (www.google.com/analytics/) • Adobe SiteCatalyst (www.adobe.com/SiteCatalyst) • Compete (https://www.compete.com/) • HootSuite (https://hootsuite.com/ ) • Facebook/Twitter Insights • Heat Map/In Page Analysis • Crazy Egg (http://www.crazyegg.com/) • Google Analytics (www.google.com/analytics/) • A/B Testing • Optimizely (https://www.optimizely.com/) • Google Website Optimizer (www.google.com/websiteoptimizer) • Aggregation Reporting • Tableau (http://www.tableausoftware.com/) • Trakkboard (http://www.trakkboard.com/) • www.usask.ca

  4. What You Aren’t Using in Google Analytics |October 17, 2013 What You Are Already Aware Of Google Analytics is tracking… • What page they are viewing • Where visitors are from • What browser and device they are using • How often they are visiting • How they got to your site • If they are satisfying any of your goals • www.usask.ca

  5. What You Aren’t Using in Google Analytics |October 17, 2013 What You Might Not Be Aware Of Event Tracking • Now new, but most likely not used • Track custom events that happen on your website • www.usask.ca

  6. What You Aren’t Using in Google Analytics |October 17, 2013 What You Might Not Be Aware Of Scheduled Email Reporting • Now new, but most likely not used • Similar to dashboards, allow you to email common reports on a scheduled basis • www.usask.ca

  7. What You Aren’t Using in Google Analytics |October 17, 2013 What You Might Not Be Aware Of Annotations • Mark when an external event may impact traffic, such as a magazine advertisement • www.usask.ca

  8. What You Aren’t Using in Google Analytics |October 17, 2013 What You Might Not Be Aware Of Profiles/Filters • Allow you to create different views of a site based on audience • With filters, can set up multiple profiles under a single account • www.usask.ca

  9. What You Aren’t Using in Google Analytics |October 17, 2013 New Features • www.usask.ca

  10. What You Aren’t Using in Google Analytics |October 17, 2013 New Features In Page Help • Each section now has a more robust help area • www.usask.ca

  11. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Enhanced Link Attribution • Allows analytics to better track page when multiple links on a page go to the same page. • www.usask.ca

  12. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Improved Segments • Improved substantially from previous iteration • Able to add conditions (existed before but more clear now), and sequences (specific steps) in filtering • www.usask.ca

  13. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Enhanced Mobile Tracking • Tablet has now been broken out as a separate segment • Able to see the input device and service provider • www.usask.ca

  14. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Improved Channels • Used to be Traffic Sources • Better introduces Social, Paid Search and Email • www.usask.ca

  15. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Improved Goal Tracking • Track by events • Track by pages/screen per visit • View which channel goals are from • www.usask.ca

  16. What You Aren’t Using in Google Analytics |October 17, 2013 New Features User Management • Instead of just basic user access and admin access • Edit: Can perform administrative and report-related functions • Collaborate: Can create personal assets, and share them. • Analyze: Can see report and configuration data; can manipulate data within reports • www.usask.ca

  17. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Visitors Flow • Visual representation of how visitor flows through site • www.usask.ca

  18. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Intelligence Events • Alerted when activity out of the ordinary occurs • Why? Allow you to dive deeper into perhaps finding a new market. • Can set up custom alerts • www.usask.ca

  19. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Real-Time Tracking • View where they are from, why keyword they used, what page they are on and what location they are from • www.usask.ca

  20. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Dashboards • Frequently used reports can be set up into a single dashboard • Able to share among users • www.usask.ca

  21. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Content Experiments • Ability to do A/B testing by random sampling. • Able to configure what percentage should be affected and what the goal is. • www.usask.ca

  22. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Tag Manager • Not just for Analytics • Allows no tech people to add/change javascript to pages • Update analytics in hand of marketing • http://www.google.com/tagmanager/ • Auto Event Tagging • http://www.lunametrics.com/blog/2013/10/03/google-tag-manager-auto-event-tracking/#sr=hpphmf.db&m=r&ct=-tmc&rf=1606406000.1381419010 • www.usask.ca

  23. What You Aren’t Using in Google Analytics |October 17, 2013 New Features Universal Analytics • Analytics no longer contained to just websites • Able to track in multiple platforms (mobile applications, web applications) • Offline/online sync • www.usask.ca

  24. What You Aren’t Using in Google Analytics |October 17, 2013 Resources • Blog • http://analytics.blogspot.ca/ • Training • http://www.google.com/analytics/learn/index.html • Analytics Gallery • https://www.google.com/analytics/gallery/#landing/start/ • www.usask.ca

  25. What You Aren’t Using in Google Analytics |October 17, 2013 Thanks! • www.usask.ca

More Related