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Motoring Digital Migration

Motoring Digital Migration. Russell Warman. September 2012. Trader Media: A background. Context – What? Who?. 2011. 1 2 3 4 5 6 7 8 9 10. Context – What? Who?. +1400 Employees of which 300 are in Technology or Product Development

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Motoring Digital Migration

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  1. Motoring Digital Migration Russell Warman September 2012

  2. Trader Media: A background

  3. Context – What? Who? 2011 1 2 3 4 5 6 7 8 9 10

  4. Context – What? Who? • +1400 Employees of which 300 are in Technology or Product Development • +£142m EBITDA in FY12 (79% from Digital Products) • Privately owned by APAX Partners and Guardian Media Group & Valued at +£2B in Jan 2011 • Website Traffic on the busiest days is circa 40M page impressions/day • This equates to around 10,000 hits per second to www.autotrader.co.uk • This equates to around 3000 searches per second • 8 in every 10 UK used car transactions takes place via autotrader.co.uk • autotrader.mobi and Smart Phone Apps deliver more traffic/users than the sum of all of our online competition (excluding E-Bay) do on the Internet and Mobile as a whole.

  5. The Industry Landscape • The media landscape in the UK is changing significantly • The way people are looking to consume media has rapidly transformed • As a result, it became necessary to evolve our business model

  6. The Result • Digital revenue from the year ending April 2012 was £202.0m – accounting for almost 79 percent of overall turnover compared with 62 percent the previous year • Auto Trader remains among the most searched for brands on the internet in the UK • Auto Trader website visited by up to 10 million unique users per month • Over 1 millioniPhone application downloads • Mobile visitors have increased from 0.4 million in January 2010 to 2.2 million in January 2012 • Trader Media is committed to innovation and investing for growth. Our dynamic business model enables us to lead the field with a suite of new online and mobile products

  7. How we’ve achieved this success Knowledge and Experience Heritage and brand recognition Focus on our digital platform has put the spotlight on our IT Online and Mobile are now our key customer facing platforms Unveiled a suite of mobile products in 2010 increasing including the Auto Trader smartphone app Maximise mobile customer experience through a resilient and highly connected IT infrastructure Infrastructure secure enough to support customer transaction data through the mobile e-commerce platform

  8. The Solution • Premium infrastructure to support our digital media agenda • Our key considerations: • Scalability of infrastructure • Network resilience • Manchester location • Work with premium carrier-neutral data centre provider TelecityGroup to achieve this

  9. The Future Scalability of solution allows for future innovation Keeping agile to stay ahead of fast-moving media industry

  10. The Future Thanks for listening

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