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Lithuania: Foto competition 10 years in EU – before and after

A photo competition to engage citizens in a media campaign promoting EU funds transparency. Encouraging active participation and dialogue, prizes include a trip to Brussels and photo cameras. Results show increased awareness and positive perception of EU funds transparency.

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Lithuania: Foto competition 10 years in EU – before and after

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  1. Lithuania: Foto competition10 years in EU – before and after Inform Prague, May 2014

  2. 2 years projecton EU funds transparency Media campagne with open days events Encouraging citizens to be active, to be interested, to pose questions and get answers „Citizens“

  3. Competition as way to engage the audiences Pros and cons • Dialogwiththeaudience • Social media • Costeffectiveness

  4. Implementation Medias: • News portal, • Facebook community of EU funds, • Facebook community of `old picture lovers`. • www.esparama.lt • Direct mailing for beneficiaries Timing: 4 weeks Prizes: • Two days holiday trip to Brussels, • Photo cameras, books & etc.

  5. …. And the winner is … Museum of Etnocosmology

  6. Tourism

  7. Environment

  8. Education

  9. Living conditions

  10. Results During the photo contest 350 objects presented During last year: • 70 % of Lithuanian population remembers the campaign; • ¼ of the population state, that the have more information on EU funds transparency; • 1/5 of the population has more positive view on EU funds transparency.

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