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Pubcon 2007 – Link Buying

Link Buying: How To Buy Links & Get Away With It. Pubcon 2007 – Link Buying. How the Search Engines Really Feel About the Links We Buy. Pubcon 2007 – Link Buying. Imagine an Ideal Link Graph of the Web. Pubcon 2007 – Link Buying. Now Add Paid Links. Pubcon 2007 – Link Buying.

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Pubcon 2007 – Link Buying

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  1. Link Buying:How To Buy Links & Get Away With It Pubcon 2007 – Link Buying

  2. How the Search Engines Really FeelAbout the Links We Buy Pubcon 2007 – Link Buying

  3. Imagine an Ideal Link Graph of the Web Pubcon 2007 – Link Buying

  4. Now Add Paid Links Pubcon 2007 – Link Buying

  5. From an Engineering Perspective, Paid Links Create “Worse” SERPs Pubcon 2007 – Link Buying

  6. The Engines Who Have the Most SuccessAgainst “Manipulation” Will Win Market Share Pubcon 2007 – Link Buying

  7. Paid Links Search Engines CatchAnd Ban/Penalize/Remove/Devalue Pubcon 2007 – Link Buying

  8. Brokers Who Don't Cover Their Tracks Pubcon 2007 – Link Buying

  9. Brokers Who Display Their Inventory Pubcon 2007 – Link Buying

  10. Links That Appear on the Web in an“Unnatural Way” Pubcon 2007 – Link Buying

  11. Paid Links Search Engines Can't CatchAnd Why Pubcon 2007 – Link Buying

  12. Direct, One-to-One Purchases Pubcon 2007 – Link Buying

  13. Very, Very Smart Link Brokers Pubcon 2007 – Link Buying

  14. Business Relationships Where Linksare a Secondary Part of the Services Pubcon 2007 – Link Buying

  15. A Chat with Search Engineers on Paid LinksPerspectives from Google & Microsoft Pubcon 2007 – Link Buying

  16. Google & Matt Cutts on the ToolbarPageRank Changes • The toolbar update WAS intended to reduce visible PR based on sites selling links • Google DID NOT visibly reduce the TBPR of all sites that they caught, and Matt was hesitant to share a percentage • Going forward, Google is likely to continue this practice of visibly showing some portion of sites where it feels the owners have violated link selling protocol Pubcon 2007 – Link Buying

  17. Matt Cutts on Paid Link Reporting • Do it because it's in your best interest to see your competition receive lower rankings • Do it because you want the web to be a better place and make the search engines' jobs easier • The argument of “honor among thieves” is a fallacy – no one can/should legitimately believe that paid links make the web a better place (from a search engine perspective) • Send reports through your Webmaster Central account for faster response times Pubcon 2007 – Link Buying

  18. Matt Cutts on Potential Penalties for Link Buyers & Sellers TBPR Losses are only one of the potential penalties link buyers and sellers might incur. Others include: • Remove the ability of the links to pass value, but don't show anything visibly • Remove the ability of the links to pass value and downgrade the visible PageRank in the toolbar • Remove the ability of the links to pass value AND penalize the rankings of the sites/pages being linked to AND/OR the site(s) selling links • Remove the ability of the links to pass value AND remove the offending site(s) from the index Pubcon 2007 – Link Buying

  19. Eytan Seidman of Live on Paid Links Thought (backed by real data): the vast majority of paid links that we see are not beneficial to the user experience and in fact take away from it. The most recent example I came across was someone advertising mortgages on a Wisconsin Dells website. The response from the site owner was "someone looking at the Wisconsin Dells page has very broad intent". Pubcon 2007 – Link Buying

  20. Eytan Seidman of Live on Paid Links Philosophy: Our goal is to take these parts of the page into account and to give more weight to things that are actually useful to customers. If something is not useful to customers than we would not consider an input to relevance. As you point we will do this both manually and algorithmically. Pubcon 2007 – Link Buying

  21. Eytan Seidman of Live on Paid Links Publicity: With regards to publicity we are not *yet* at a point where we are talking publicly *in detail* about our various spam efforts. This will change as we develop better tools for doing so. A great example of this is the Webmaster Tools we just launched. While we don't yet communicate with regards to spam through that channel we are developing more channels whereby we could do so. Pubcon 2007 – Link Buying

  22. A Solution to the Issue of Paid LinksHow Link Brokers, Blogs & Site Owners Can Create a Better Service Pubcon 2007 – Link Buying

  23. Editorial Reviews = SE-Worthy Links “I’ll try to give a few rules of thumb to think about when looking at a directory. When considering submitting to a directory, I’d ask questions like: - Does the directory reject urls? If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site. - What is the quality of urls in the directory? Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory. - If there is a fee, what’s the purpose of the fee? For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url or site.” - Matt Cutts: May 15, 2007 Pubcon 2007 – Link Buying

  24. A Marketplace for Site Owners Who Want to Link and Buyers Who Want Reviews to Connect Pubcon 2007 – Link Buying

  25. The Process: Pubcon 2007 – Link Buying

  26. Search Industry Entreprenuers,Start Your Engines! Pubcon 2007 – Link Buying

  27. Shameless Plug Time! www.seomoz.org/gopro Pubcon 2007 – Link Buying

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