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Stato e Futuro del settore ICT in Italia Roma, 13 dicembre 2005. L’innovazione nelle tecnologie di comunicazione elettronica. Claudio Carrelli. Research or Marketing Hat?. Three Hats. Regulation. Technology. Market. An Old Chinese Game. Which one is more important?. Fisso e’ lento
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Stato e Futuro del settore ICT in ItaliaRoma, 13 dicembre 2005 L’innovazione nelle tecnologie di comunicazione elettronica Claudio Carrelli
Three Hats Regulation Technology Market
An Old Chinese Game Which one is more important?
Fisso e’ lento Mobile e’ rock • La telefonia e’ lenta Internet e’ rock • La TV commerciale e’ lenta La larga banda e’ rock • La tecnologia non deve essere lenta Le applicazioni sono super rock
“Mobile Broadband Internet” The simplest and most effective combination of three words to describe the most promising developments of the ICT world for the next years But do not under evaluate applications for new services!!
Summary • Technology and social impact • From cable vs radio to fix vs mobile • The digital revolution • Future trends and opportunities
Three basic questions on technology • 1. Do we have “too much” technology? • 2. When is a technology “mature”? • 3. Can a technology be simply “transferred”?
1. Do we have too much technology? • In 1816 Francis Rolands, proposed an electric telegraph to the Admiralty. • The answer was negative because the war with France was considered over and the telegraph system (optical at the time) was in no need of improvement
Laser technology • Invented in the seventies • Immediately named as a “solution looking for a problem” • Nowadays no HI-FI music, no letter printing, and no more long distance telephone calls without laser technology
The “Tron House” • The first “intelligent house” • Completed in 1989 (Nishi Azabu, Japan) • Key concept: fusion of “humans”, “nature” and “computers” • A total of 380 computers, all of them interconnected via the “TRON Architecture” • Dismantled in '94
What did we learn? • Technology has not a value “per se” • Technology is an enabler • The value is in the application • …the value is in its easy of use
Simplicity will win! • Electric Telegraph was indeed developed and deployed, but, due to its inherent difficulties of use, it never met mass markets. • Its successor, the telephone, with its easy use found the big success
What did we learn? • Even when a technology is considered “mature” it may greatly evolve • Its potential developments are still extraordinary and unforeseen
What did we learn? • Mobile internet should not be simply seen as a result of wire-line internet made wireless • Nobody would read an entire book on a collection of “post it” • ……a look to the recent past… • The success of “i-mode” has clearly shown the value of innovation and creativity
Balancing technology and users needs Pure technology? No! ICT innovation for a better quality of life!!
The relevance of quality of life • The first TV remote control in 1950 • Called “Lazy bones” and wire-line • ..Flashmatic, ..Spacecommand..1956 • Its percentage on price exceeded 30% • How much would you save today to live without it? • Yes, we can not live without it!
And that is only the beginning! Don’t we already talk to things?
Simplicity will win • The success of a simpler technology against a more complex one: • Telephone over telegraph • IP and internet vs ISDN • SMS vs ISDN D-channel • i-mode vs WAP • Blue-tooth vs DECT • ….and what about Wi-Fi and Wi-Max?
Local first, networking follows • Stereo records and stereo broadcast • Movies and TV • Photo and telephoto • DVD ... HDTV • Multimedia terminal equipment, … broadband communication • Intelligent housewares ….networked home • RFID….. Automated logistics
“Life begins at 100 Mbit/s” Peter Cochrane, ConceptLabs
A false problem • How much transmission capacity (Bandwidth) will customers require? • It is the available capacity and associated services that will condition the real use
Do we know how many litres of water we need for a shower?