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Social Media and H1N1

Learn how Contra Costa Health Services effectively uses social media to reach a large audience quickly, manage messaging, and handle positive feedback. Discover strategies, tools, and challenges in utilizing platforms like Twitter, Facebook, and blogs for public health outreach.

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Social Media and H1N1

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  1. Social Media and H1N1 Using Social Media to Manage Your Message Kate Fowlie Communications Officer Contra Costa Health Services Bridging the Gaps: Public Health and Radiation Emergency Preparedness Conference 2011

  2. Why Social Media? What H1N1 showed us: • It’s where the people are • Access large audience quickly • Viral (in a good way) • We need to be there to communicate our message • Inexpensive and easy to use

  3. Positive Feedback Jun 11, 2009  “I found that the CoCo County has a profile just for the Health Services Dept….Sometimes I am surprised at the adoption of social media by government…I wouldn’t have expected the Contra Costa County to have a Twitter account. Good for you CoCo County!” -Tweet by local blogger with 3,373 followers

  4. What CCHS Uses & How • Podcasts • Twitter • Facebook • Blogs • YouTube

  5. Visits to Flu Pages on CCHS Website

  6. Visits to Cold Weather Tips on CCHS Website Following Tweet

  7. Adopting Social Media • Deciding What to Use • How to Use it • Have a strategy & policy • Monitor activity/respond

  8. Challenges and Barriers • Staff time • Keep it fresh • Increased exposure (taking the good with the bad) • Appropriate use • Doesn’t replace traditional outreach

  9. Getting the Most Out of Your Social Media • Coordinate your social media • Return the favor • Promote your social media (on website, in press releases, factsheets, etc.)

  10. More information CCHS Website: cchealth.org Twitter: http://twitter.com/CoCoHealth Facebook: Contra Costa Health Services mashable.com socialmediagovernance.com Kate.Fowlie@hsd.cccounty.us

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