How to Sell B2B Products?

1. How to Sell B2B Products?

2. Selling to consumers is one big thing. But how are the best paid-search campaigns constructed for B2B products and services? • Knowing the audience, as always in paid search, is essential. Gauging intent, and addressing it in messaging, is critical. And accurately measuring ROI – for instance, are all leads valued equally? – will help make sure you’re getting what your business needs from paid search. Topics dissucssed: • Choose the right platforms (search, display, mobile, etc.) for your product/service • Determine how much a conversion is worth • Make sure your paid search campaigns target the right audience • Design landing pages that differentiate your product/service