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AliExpress. Your top cross-border platform. Alberto Abel Sesmero , Head of Online BD 2ª Confêrencia Exportar Online da AICEP. Alibaba Ecosystem. O2O Local S ervices. Core C ommerce. Mobile Media & Entertainment. Payment & Financial Services. Logistics.
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AliExpress Your top cross-border platform Alberto Abel Sesmero, Head of Online BD 2ª ConfêrenciaExportar Online da AICEP
Alibaba Ecosystem O2O Local Services Core Commerce MobileMedia&Entertainment Payment & Financial Services Logistics Marketing Services Data Management Platform Cloud Computing
Global Buying, Global Selling is an online shopping platform which offers customers allovertheworldaccess to amassiveselectionofquality products withcompetitive prices. Our customers come from 200+ countries and regions, includingall193 UnitedNationmembers. They shop everything from apparel to electronics, jewelry & watches, home goods, furniture and health & beauty products, enjoySmarter Shopping, Better Living via AliExpress.
AliExpress Key Facts 150Mcustomers 30M+ 30 Million+ UV Daily 18 Offer 18 Different Languages 200+ 61% Age between 25 -34 Deliver to 200+ Countries and Regions 48 Alexa Globally Ranking 600+ * Alexa ranking on Aug 2018 600+ Million App Download Globally +
AliExpress Milestones Local To Local Operation inRussia #1 online shopping platform in Russia France becomes a top-five market Reach 1M customers AliExpress launched Portugal Local Recruitment Apr 2010 2011 Dec 2012 2017 Mar 2015 2019 2016.11.11 2018 Jul 2010 May 2012 2013 ` 100K+ sellers are registered on AliExpress AliExpress receives over 35millionorders on a single day Spain Local Office A localized Brazil site is established AliExpress Russia is established
Mobile First Platform * Based on APP Annie monthly download across iOS and Google Play • ~60% of customers order from app • # 1 APP Download Ranking • #1 Google PlayShoppingApp in 43countries • #1 App Store Shopping APP in 31Countries • #1 inBrazil Both Google Play and APP Store • The only shopping APP in Top 10 ranking list!
Key Words of AliExpress • Cross Border + Local • Russia and Spain profiles • Opportunities for Portuguese exporters
Cross Border- #1 B2C Export Platform in China Top 10 Destinations
Local To Local, Offer Localized Experience #2 most visited E-commerce #1 Shopping platform >3.5 million buyers >50% online penetration rate • More Selections • Fast Delivery • Local Payment • Competitive Price • Local Language • Return and Refund Guarantee
Opportunities for Portuguese Companies ChinasellerstoGlobalbuyers GlobalsellerstoGlobalbuyers
Portugal to the world • Benefits • How it Works • Sales & Promotion Tools • What´s Next
Benefits SellGlobally Euro zone and more countries in 2019 Pricing Total Price control, AliExpressisnot a retailer Traduction Tools Product and CustomerService free translationtools Your Store, YourImage Yourunique store experience Free Lowestcommissions, no fixcosts
How It Works 1. Upload your products 5. Get paid for your sales 2. Buyers look for your products 3. Orders from your targeted markets 4. You send your products to buyers
Sales & Promotion Tools • AliExpress LIVE • A live stream feature that connects brands directly with customers • Enables simultaneous entertainment and shopping • P4P • Bid for product keywords in real time to increase in search ranking • Control your investment with data monitoring tool • AliExpress Promotions • Create your own Store Promotions • JoinAliExpressPlatformPromotions
AliExpress Platform Promotions Road Map FY20 19May 19June 19Aug 19Nov 19Nov 20March Platform Level Black Friday CyberDay Back to School Day Mid-Year Sales Double 11 Anniversary Sale
What´s Next 1 Open Your Store 2 Upload Your Catalogue 3 Export, Learn & Improve
Obrigado! • To make it easy • To do business • Everywhere. Jack Ma, Alibaba founder