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E-Commerce Regulation in Luxembourg A business perspective

E-Commerce Regulation in Luxembourg A business perspective. Michael Miller European Legal Director 15 March 2006, Luxembourg. About Amazon : Setting the Context Making law – our expectations Ten Principles of Better E-commerce Regulation. Agenda. About Amazon. Amazon’s Evolution.

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E-Commerce Regulation in Luxembourg A business perspective

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  1. E-Commerce Regulation in Luxembourg A business perspective Michael Miller European Legal Director 15 March 2006, Luxembourg

  2. About Amazon : Setting the Context Making law – our expectations Ten Principles of Better E-commerce Regulation Agenda

  3. About Amazon

  4. Amazon’s Evolution Where we started Where we are now Worldwide company - 2005 Home Garage - 1994 $8.5 Billion - 2005 $0.5 Million - 1995

  5. Amazon Today • 45% sales from International segments (TTM) • 32 categories of products on-line

  6. Amazon’s expansion strategy

  7. Obsess over customers : From the beginning, our focus has been on offering our customers compelling value… Word of mouth remains the most powerful customer acquisition tool we have, and we are grateful for the trust our customers have placed in us. Repeat purchases and word of mouth have combined to make Amazon.com the market leader in online bookselling. (Jeff Bezos, Founder and CEO Amazon.com,Inc., 1997 Letter to Shareholders) Building trust through outstanding customer service and consumer friendly policies is good for business Amazon and the Customer

  8. “True” Consultation with industry Transparency throughout the law making process Dialogue Resulting in Regulations which satisfy the Ten Principles of Better Regulation in E-Commerce Better regulatory environment = more competition = keener price competition + better availability and selection + better service + innovation = a win for the consumer Regulation which fails to meet these Principles results in uncertainty and/or unnecessarily higher compliance costs for companies, which inhibits their ability to offer these benefits (eg. lower prices, selection…) to consumers Making law – our expectations

  9. We advocate E-commerce Regulation which 1. Is Fair, balanced and proportionate 2. Is Harmonised across Europe 3. Is Drafted with EU-wide cross-border commerce in mind 4. Is Based on EU principle of Mutual Recognition (ie. founded on “country of origin” principles) 5. Is Certain 6. Is Non-prescriptive 7. Is Technologically neutral 8. Facilitates commerce (eg. is mindful of compliance and bureaucratic costs and burdens) Addresses a genuine new need for regulation and is not aimed at addressing non-compliance of existing laws Promotes a true single EU market (no barriers to trade; discrimination etc) Ten Principles of Better E-Commerce Regulation

  10. Michael Miller European Legal Director, Amazon Europe mm@amazon.com +352 091 692 692

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