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Recruiting PEOPLE Contributors

Building Political Power. Recruiting PEOPLE Contributors. afscme.org/academy. Workshop Objectives. Understand why AFSCME members should contribute to PEOPLE. Feel more comfortable asking for money. Know specific ways to become PEOPLE contributors.

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Recruiting PEOPLE Contributors

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  1. Building Political Power Recruiting PEOPLE Contributors afscme.org/academy

  2. Workshop Objectives • Understand why AFSCME members should contribute to PEOPLE. • Feel more comfortable asking for money. • Know specific ways to become PEOPLE contributors. • Get some tips that will help you succeed as a PEOPLE recruiter. afscme.org/academy

  3. Why Politics Matter

  4. Cycle of Power

  5. PEOPLE Program P E O P L E ublic mployees rganized to romote egislative quality

  6. AFSCME Power to Win PEOPLE Goals: • 90% of AFSCME members registered to vote • 25% of AFSCME members contributing to PEOPLE at the MVP level ($100 per year) • 3% of AFSCME members fully involved as activists in political and legislative campaigns • 2% of AFSCME members volunteering on election day

  7. Three Components of AFSCME PEOPLE • Getting involved in elections • Grassroots legislative action • Raising funds to FIGHT and WIN on issues

  8. PEOPLE Makes it Happen • Protecting pensions • Fighting privatization • Making workplaces safe • Stopping budget cuts • Preserving Social Security • Winning the right to organize & bargain collectively

  9. PEOPLE Matters

  10. Workshop Objectives • Understand why AFSCME members should contribute to PEOPLE. • Feel more comfortable asking for money. • Know specific ways to become PEOPLE contributors. • Get some tips that will help you succeed as a PEOPLE recruiter. afscme.org/academy

  11. Fundraising Myths and Realities Reality Myth People are motivated by self-interest. People are only motivated by charity.

  12. Fundraising Myths and Realities Reality Myth People with lower incomes are more likely to give. Only the rich make donations.

  13. Fundraising Myths and Realities Reality Myth People who already give are often willing to give more. Once someone has given, it is rude to ask for more.

  14. Fundraising Myths and Realities Reality Myth Fundraising requires personal contact. All we need is a celebrity or a billboard.

  15. One-on-One Conversations Are Key

  16. Workshop Objectives • Understand why AFSCME members should contribute to PEOPLE. • Feel more comfortable asking for money. • Know specific ways to become PEOPLE contributors. • Get some tips that will help you succeed as a PEOPLE recruiter. afscme.org/academy

  17. Who Can Give? AFSCME Members and Their Families AFSCME Political Action Department  people@afscme.org  202-429-1175

  18. How Can They Give? Ways to contribute to PEOPLE: • Payroll deduction • Credit card • Bank debit or electronic funds transfer • Check

  19. Payroll Deduction is Best

  20. It’s the Law…. PEOPLE contributions must be voluntary.

  21. 1. True or False: AFSCME members and their families can make voluntary contributions to PEOPLE. o True o False 2. The most effective way to build a strong people program is to: o Put up a billboard. o Ask only members with high income levels. o Have one-on-one conversations with members and ask them to give 3. AFSCME members can contribute to PEOPLE via: o Payroll deduction o Credit card o Bank debit or electronic funds transfer o Check o All of the above Knowledge Check

  22. Correct answer is TRUE: Members and their families can give. The term “family” can mean a lot of things. When we are talking about PEOPLE fundraising, it means immediate family members. 2. Correct answer – One-on-one conversations: You will be most successful as a PEOPLE recruiter if you appeal to the issues that matter to AFSCME members and if you ASK them to give. 3. The FOURTH statement all of the above is the correct choice. The easiest way to contribute to PEOPLE is through payroll deduction. You can also give by credit card, bank debit, electronic funds transfer, or check. Answers

  23. Workshop Objectives • Understand why AFSCME members should contribute to PEOPLE. • Feel more comfortable asking for money. • Know specific way to become PEOPLE contributors. • Get some tips that will help you succeed as a PEOPLE recruiter.

  24. Tips for PEOPLE Recruiters Link PEOPLE to the issues that members care about.

  25. Have a clear message. Tips for PEOPLE Recruiters “We can’t win on issues like these without PEOPLE funds.”

  26. Tips for PEOPLE Recruiters Members don’t give unless they’re asked – so… ASK!

  27. Be confident. Tips for PEOPLE Recruiters

  28. Tips for PEOPLE Recruiters Start with the MVP level.

  29. Tips for PEOPLE Recruiters Take every opportunity to recruit.

  30. Tips for PEOPLE Recruiters Don’t be partisan.

  31. Tips for PEOPLE Recruiters Speak from your heart.

  32. Workshop Objectives • Understand why AFSCME members should contribute to PEOPLE. • Feel comfortable asking for money. • Know specific way to become PEOPLE contributors. • Get some tips that will help you succeed as a PEOPLE recruiter.

  33. For More Information AFSCME Political Action Department  people@afscme.org  202-429-1175 afscme.org/academy

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