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Tourism in Maine: Overview and trends

Tourism in Maine: Overview and trends. Thomas Allen Amy Hudnor CenTRO – University of Maine August 15, 2005. CenTRO Center for Tourism Research and Outreach. Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries

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Tourism in Maine: Overview and trends

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  1. Tourism in Maine:Overview and trends Thomas Allen Amy Hudnor CenTRO – University of Maine August 15, 2005

  2. CenTROCenter for Tourism Research and Outreach • Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries • A partnership of the University of Maine System, tourism industry, and the State of Maine. • Jointly administered by UM and USM • Education and training • Research and outreach

  3. Source: Longwoods International, 2003 Visitor Study

  4. Maine is a “drive” market…. Of the overnight pleasure trip visitors to Maine: • 30% are from Massachusetts • 50% are from New England states • 69% are from Northeast US Source: Longwoods International, 2003 Visitor Study

  5. Visitors to Maine are drivers… Source: Longwoods International, 2003 Visitor Study

  6. Visitors in Maine are drivers… Source: Longwoods International, 2003 Visitor Study

  7. Places most often visitedby overnight visitors to Maine Portland 36% Kittery 28% Freeport 26% Moosehead Lake 4% Eastport 2% Madawaska 2% Source: Longwoods International, 2003 Visitor Study

  8. Tourism and travel expenditures By all overnight and day visitors to Maine 2000$5.4 billion total 2003$6.1 billion total Source: Longwoods International, 2003 Visitor Study

  9. Characteristics of overnight visitors Since 2000, visitors to Maine are more likely to be: • Older (Median age 46.4 versus 45.1) • Childless (76% versus 73%) • Better educated (69% versus 61% with some college) • White collar (75% versus 71%) • Higher income (%61 versus 56% with $50K+) Source: Longwoods International, 2003 Visitor Study

  10. Hospitality Sales - 2004

  11. Growth in Hospitality Sales1990 to 2004

  12. Importance of Hospitality Sales2004

  13. Importance of Hospitality SalesFirst Quarter 2004

  14. Importance of Hospitality SalesThird Quarter 2004

  15. New Lodging Places

  16. Potential Developments • Plum Creek development in Greenville • Resort / rail development in Brownville • Fermata project to identify nature-based tourism initiatives

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