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Total Embedded Solution Company - MDS Technology Co., Ltd.

Total Embedded Solution Company - MDS Technology Co., Ltd. CONTENTS. I. Company Overview. I I. Business Domains & Products. I II. Competitive Edges. I V. Financial Achievements. V. Mission & Vision. Ⅰ . Company Overview. Overview.

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Total Embedded Solution Company - MDS Technology Co., Ltd.

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  1. Total Embedded Solution Company -MDS Technology Co., Ltd.

  2. CONTENTS I Company Overview II Business Domains & Products III Competitive Edges IV Financial Achievements V Mission & Vision

  3. Ⅰ. Company Overview Overview Financial Statement (FY : 2008, Unit : US$M, 1US$ = \1,000) Sales Revenue 58.2 CEO Sangheon Lee Operating Income 5.5 Foundation 1994. 3 (Incorporated in 1998) Ordinary Income 4.9 15Fl. Kolon Bilant 222-7 Guro3-dong Guro-gu, Seoul, Korea 152-77 Address Total Assets 45.3 33.0 Total Capital Home page www.mdstec.com Overseas Subsidiaries Human Resources (As of Jan. 2009) Others R&D (21%) (30%) Korea India Singapore Technical Support Malaysia (22%) Technical Sales Australia (27%) • 79% of 172 employees having engineering background

  4. Ⅰ. Company Overview - History ● MDS has led the history of Korean Embedded SW Industry Expanding Years▶ (2005 ~ ) Growth Years▶ (1998 ~ 2004) • Acquired DO-178B Certification for NEOS RTOS ‘08 • Launched Industrial Computing business • dSPACE (Design Automation tool) launched • Founded a branch in India • Merged DST Corp. ‘04 ‘07 • Selected for SW Flagship Government Project – Developing aircraft Real-time OS • - NEOS RTOS, Awarded ‘New SW’ by Ministry of Information & Communication • Founded Singapore branch • Awarded Digital prize by Ministry of Information & Communication ‘03 - Distributed GEMini S/W NEC/DoCoMo Sigmarion III - Embedded System Academy opened - Selected for R&D Venture company ‘02 • - Provided TPEG Solution to YTN DMB • - Listed in KOSDAQ(086960) • - Licensed NEOS RTOS to Core Logic • - KTF SMIL Player Development contracted • - DMB Data Solution launched • MDS Networks, a subsidiary founded ‘06 • Selected for Digital Appliance PostPC Government Project Supervisor by MOCIE • Velos RTOS 1.0 released ‘01 Founding Years▶ (1994 ~ 1997) • Founded a branch in Australia • -DMB AV solution launched • -IT Venture Award by IT KOIVA • KTF WIPI Messaging Client developed • Home Controller, Car Navigation platform developed • -Developed Smart phone with iMMC & Camera solution ‘05 • R&D Center established • Selected Gold Partner for Microsoft Windows Embedded ‘00 ‘97 - Selected for the ‘MDS’ Project by the Government - Selected for Embedded Development System Project Supervisor by MOCIE ‘99 ‘94 - MDS Technology established - Partnered with Microsoft for Windows Embedded Business ‘98 Embedded Development ToolProvider No.1 Total Embedded Solution Provider in Korea The Leader of Embedded Development Tool Business

  5. Ⅰ. Company Overview - Organization CEO 지원총괄 기획총괄 Management Support Business 2-HQ Business 1-HQ Development Tool Div. Embedded Solution Div. • Finance, Accounting • HR • Materials Management • Computation Control Solution Div. Control Technology Div. Mobile Solution Div. Overseas Business Div. Strategic Planning Div. Mobile Solution R&D Center New Technology R&D Center • Microsoft Windows Embedded OS • Industrial Computing • SoC Solution • Overseas Business • Embedded Solution Training • Strategic planning/Marketing/IR/PR • Embedded Development Tool • Automotive Solution • Test & Measurement Solution • SW Testing Solution • Mobile Solution • DMB Solution • RTOS Development

  6. Ⅰ. Company Overview - Executives CEO / Sangheon Lee Sociology, Seoul National Univ. Overseas Sales in Kolon Corporative Planning in Kolon Group Certificated CEO Course in KAIST US UCSD MBA CTO / Myung-sub Chang CFO / Moon-kyu Song Computer Engineering, Seoul National Univ. Computer Engineering in KAIST (Master) SK C&C S/W Development Cyberbank S/W Development Management, Seoul National Univ. Planning in Kolon Group Corporative Planning In Kolon Group

  7. I Company Overview II Business Domains & Products III Competitive Edge IV Financial Achievements V Mission & Vision

  8. Ⅱ. Business Domains & Products ● No.1 Embedded Solution Company in Korea Providing One-stop Solution & Services Embedded Development Solution Training & Service Embedded SW - Debugger, Compiler - Automotive Solution - SW Testing Solution - Test & Measurement Solution - Industrial Computer & board - Chip & module - Windows EmbeddedOS - Multimedia/Messaging Solution - Mobile Application - DMB Solution Mobile Digital DeviceAutomotive Industrial Defense SoC Automation /Aerospace

  9. Ⅱ. Business Domains & Products ● Providing Total Embedded Solutions for Various Industries and the Entire Embedded Development Process Industrial computing SoC Development Tool SW Testing Design Automation SW Solution Test & Measurement DSP/FPGAZigBeeMultimedia Processor Mobile SW Testing Automation DebuggerCompiler MMS, SMIL SI General Purpose EDA Solution Digital Device/CE Power Measurement Windows Embedded OS DMB Data Industrial PC & boards Noise Analysis Automotive ECU Development Solution RTOS Digital Broadcasting RF Test Defense &Aerospace SI

  10. Ⅱ. Business Domains & Products Windows Embedded OS Major Products Windows CE, Windows XP Embedded, Embedded Server OS, Classic Desktop OS Overview Microsoft Windows Operating system for embedded devices Target Market & Customers - Car Navigation, PMP, ATM, DVR, IP set-top box - Samsung Techwin, LG Nsys, Nautilus Hyosung, Geotel, Reigncom… • A comprehensive operating system platform with proven performance and reliability • Providing highly customized device designs on a flexible platform with easy-to-use • development tools that enables to reduce development time and cost • Ecosystem partner network with world leading silicon vendors (IHVs, ISVs)- No.1 partner of Microsoft in Asia Features & Advantages

  11. Ⅱ. Business Domains & Products Debugging Tool Major Products TRACE32-PowerDebug/PowerTrace/PowerProbe Overview - ‘De facto standard’ debugger in worldwide Target Market & Customers - Mobile, Digital devices, Consumer Electronics, Automotive, SoC, etc - Samsung Electronics, LG Electronics, Pantech & Curitel, Hyundai Motor, etc - A set of modular microprocessor development tools which major chip vendors recommend (support more than 350 different CPUs) - Support the latest various development environment - Maximize the efficiency of customer’s development by providing optimal embedded systems development solutions Features & Advantages

  12. Ⅱ. Business Domains & Products Automotive Solution • Design automation tool for automotive and aerospace • - Supports all development phases from block diagram function prototyping, automatic production code generation to ECU testing and calibration. dSPACE • Modular and static RTOS for automotive • Support all common microcontrollers in the automotive sector • - SiemensVDO, BMW, Audi, Volkswagen, DaimlerChrysler EB tresOS EB FlexRay Solution • Development Solution for FlexRay Network communication protocol for automotive • Total solution covering design, modeling, prototyping and analyzing the FlexRay Network Graphical Modeling and offline simulation Calibration Hardware-in-the-loop simulation Rapid control prototyping Automatic production code generation

  13. Ⅱ. Business Domains & Products SW Testing & Service Major Products QAC, CodeSonar, VectorCAST, TestQuest Pro, Polaris Overview Solution & services for software testing to ensure the safety and quality assurance Target Market & Customers - Mobile/Telecom, Consumer Electronics, Automotive, Military, etc - Samsung Electronics, LG Electronics, SKT, Hyundai Motor, etc • Automated quality & functional testing • Memory leak detection solution • Source code analysis solution • Static/Dynamic testing solution Features & Advantages

  14. Ⅱ. Business Domains & Products Windows CE & Mobile Solution - Multimedia solution for smart phone and PDA, PIMS & Utility Applications - Microsoft Windows Embedded SI Partner (Gold Partner) - Messaging solution (MMS, SMS, SMIL), Camera & Camcorder solution - Platform : Windows Mobile 6.0, Windows CE Windows CE & Mobile Solution - BIFS · Binary Format for Scenes is the MPEG-4’s scene description language, designed for representing, delivering and rendering interactive and streamable rich-media services - TPEG · Transport Protocol Experts Group · Providing the TPEG decoder for delivering traffic and travel information contents through DMB DMB Data Broadcasting Solution <MMS> <BIFS> <TPEG>

  15. Ⅱ. Business Domains & Products Other Products & Services • - Real-time OS (RTOS) for embedded system • Developing the core technology for air-craft(T-50) • Assigned by SW Flagship Project – under the consortium of Korea Aerospace Industries NEOS RTOS Test & Measurements - Agilent Technologies (Universal instruments) - Digital Broadcasting / Electronic Power Test & Measurement - USB Protocol Analyzer /Noise Analysis - Standard-based and custom embedded and communications solutions for OEMs, Systems, integrators and application providers such as industrial automation, telecommunications, medical, infotainment, defense and aerospace. Industrial Computer - RMI Alchemy chip : Power-optimized and high-performance SoC for digital consumer products including PMP, Navigation, etc. - ZigBee chip : ZigBee ready solution which covers chip, module, software SoC Solution • Electronic Design Automation • Acceleration and Emulation for design verification • Altera FPGA solution distribution • Impulse C : C-to-FPGA solution distribution FPGA Solution Embedded Solution Training • MDS Academy : The biggest embedded solution training center in Korea • The most up-to-date industry technology curriculum with hands-on training • Produced the largest number of trainees in Korea : more than 10,000 each year

  16. I Company Overview II Business Domains & Products III Competitive Edges IV Financial Achievements V Mission & Vision

  17. Ⅲ. Competitive Edges ● Improving the effectiveness & productivity of our customers as one-stop service provider Improving the Effectiveness & Productivity of our customers Goal Cost Competitiveness Time-to-market Quality Assurance Benefit Knowledge of Embedded Technology Consulting for Embedded System Development & Education Know-how for SW Debugging & Testing Fact

  18. Ⅲ. Competitive Edges ● Maintain the Highest Level of Technology and Quality by Embedded Engineers Embedded SW Core Technology Technology in Employment SW testing & quality assurance Technical Support (22%) R&D (30%) Platform development for digital devices Window Embedded OS & Solution 172persons Automotive ECU Control Logic Mobile phone development solution Technical Sales (27%) Others (21%) 79% of employees having technology background

  19. Ⅲ. Competitive Edges ● Relationship with Worldwide Leading Embedded SW Vendors OS / SW Solution Development Solution SoC DMB

  20. Ⅲ. Competitive Edges ● Broad Customer network with more than 1,000 Customers Mobile/Telecom Digital Devices/ CE SoC Automotive Government/R&D Center University Seoul National University Yonsei University Hanyang University Korea University

  21. I Company Overview II Business Domains & Products III Competitive Edges IV Financial Achievements V Mission & Vision

  22. IV. Financial Achievements ● Continuous Increase in Revenue & Profit and Securing Stable Business Portfolio (Unit : US$M) Sales Proportion by Product (2008(E)) DevelopmentSolution

  23. I Company Overview II Business Domains & Products III Competitive Edges IV Financial Achievements V Mission & Vision

  24. V. Mission & Vision Vision Top 5 Embedded Solution Company Globally by 2010 To Provide best-in-class embedded software for customers and contribute to our industry by enhancing their values To realize a wealthy life for shareholders and employees by continuous profit To fulfill social responsibility by reaching out to neighbors Win-Win Community Creator Through our dedication to customers and stakeholders Mission

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