How to Leverage Digital Media To Drive Brand Awareness and Sales Presentation @ WSWA – April 2011

1. How to Leverage Digital Media To Drive Brand Awareness and Sales Presentation @ WSWA – April 2011 By Alyssa Rapp Founder & CEO Bottlenotes, Inc.

2. Executive Summary: About Bottlenotes Who We Are • Bottlenotes is the leading digital media company in the wine space dedicated to educating and entertaining educating new to intermediate wine enthusiasts via email, social media, mobile & events. • Bottlenotes serves as a prime channel for luxury brands (wine, beer, spirits, etc.) to drive brand awareness amongst our wine-loving, lifestyle-driven, Millennial Generation & Gen X consumer base. Bottlenotes Mobile (Beta Launched 12/10) The Daily Sip 80 Sips Events Bottlenotes.com

3. Bottlenotes is the #1 Online Wine Community for New to Intermediate U.S. Wine Enthusiasts Summary Statistics(as of 3/11) • 225,000 Registered Users • 140,000 Recipients of The Daily Sip • 20,000 Total Twitter Followers • 16,000 Facebook Fans • Demo’s • 83%> 30 Years of Age • 65-45: Female : Male • 55% HHI > $75K • >70% of respondents drink wine at least 2-3 times per week • >70% have bachelors degrees or higher

4. On Email Marketing: Anchor Your Brands Around a Holiday, Current Event, etc. • Dedicated Email Components • 728x90 banner • 60 words of “sponsored notes” • 200 words of copy • 300x250 rectangle

5. How to Leverage Facebook: Drive Brand Engagement via Contests

6. Once you have your fans…INTERACT with them. Consistently. (Ask questions. Respond. Repeat.)

7. If You Create a Twitter Account, Follow One Golden Rule: Use Twitter to Drive Clicks!

8. On Mobile: Leverage Apps to Drive Tasting Notes, Ratings and Visits- and DEPLETIONS!

9. Leverage Digital Media to Drive Event Attendance and Engagement, e.g. Around the World in 80 Sips™ • What it is: Bottlenotes’ signature Around the World in 80 Sips™ events feature 80+ wines from around the world to an audience of 500-900 Millennial Generation wine enthusiasts. Six cities in 2011; expanding to 12 cities in 2012. • Benefits to Participating Brands: Direct exposure to 500-1000 consumers. “Halo effect” of 1MM+ of value-add impressions through event’s online marketing initiatives. • Strategy: Equivalent of the Wine Spectator’s “Wine Experience” for the Millennial Generation. • What it is: Bottlenotes’ signature Around the World in 80 Sips™ events feature 80+ wines from around the world to an audience of 500-900 Millennial Generation wine enthusiasts. Six cities in 2011; expanding to 12 cities in 2012. • Benefits to Participating Brands: Direct exposure to 500-1000 consumers. “Halo effect” of 1MM+ of value-add impressions through event’s online marketing initiatives. • Strategy: Equivalent of the Wine Spectator’s “Wine Experience” for the Millennial Generation • Digital Media Platforms Employed: ALL (Email, Facebook, Twitter, QR codes, etc.)

10. How To Leverage Digital Media To Drive Brand Awareness, Brand Engagement, Thus Sales • Get Email Publications in Your Media Plan • Drive Interactivity via Facebook Fan Pages • Use Twitter to Drive Clicks • Use Mobile App’s to Drive Tasting Notes, Ratings, Depletions and Winery Visits • New Media Companies Can Help You Innovate

11. Bottlenotes In the Press Bottlenotes is“a network of established collectors and budding oenophiles, with education, experimentation, and entertainment in mind.” -The Robb Report ForbesLife Executive Woman Inc. Magazine’s Complete list available at www.bottlenotes.com/press