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Exploring Wales: A Hub of Tourism Opportunities

Discover the significance of tourism in the Welsh economy through facts from Visit Wales research. In 2007, over 8.85 million visitors explored Wales, contributing significantly to the economy. Tourism makes up 7.0% of Welsh GDP, generating £2.6 billion annually and supporting over 100,000 jobs. Foreign visitors, golf enthusiasts, walkers, and seaside holidaymakers all play a part in boosting the local economy. Despite fluctuations, the appeal of Wales as a tourist destination remains strong. Explore marketing strategies to promote Wales using posters, PowerPoint presentations, or brochures to highlight its diverse attractions and rich cultural heritage.

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Exploring Wales: A Hub of Tourism Opportunities

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  1. Holidays in Wales The importance of tourism to the Welsh economy Facts from Visit Wales research www.ngfl-cymru.org.uk

  2. Visitor numbers • Over 8.85 million people visited Wales in 2007. • This was a downturn in numbers due to the bad weather and strength of the £ compared to other currencies. • Lots of people went abroad for sunshine trips.

  3. Value of Welsh tourism • 7.0% of the Welsh GDP (income of Wales) comes from tourism • Tourism is worth £2.6 billion a year to Wales. • At least 100,000 jobs in Wales are related to tourism

  4. Foreign visitors • In 2007, almost 1 million foreign visitors came to Wales. • On average, they spent £344 each in the country.

  5. Golf • In 2007, 86,400 visitors came to Wales to play golf. • Between them, they spent £26.1 million to boost the local economy. • That amounts to over £300 per visitor.

  6. Walking and activities • Walkers spent approximately £11.9 million in Wales on walking holidays. • £8 million was spent on fishing holidays and fishing equipment in Wales in 2005. • £6.3 million was spent on adventure holidays

  7. The seaside • In 2004, there were 4.4 million seaside tourism trips. • The average seaside holiday was between 4 and 5 nights. • Visitors spent an average of £160 each. This brought in an income of £700 million to Wales.

  8. However… • The best year for Welsh tourism was 2000. • Visitors are spending less money in Wales than in 2000 • There has been a decline of 8% in the number of trips to Wales between 2006 and 2007.

  9. Tasks Suggest ways of marketing Wales as a tourist destination. Create a poster, a PowerPoint or a brochure advertising Wales as a tourist destination www.ngfl-cymru.org.uk

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