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Howard Wilner from Sudbury Talks About the Future of Automotive Marketing and Distribution

The President of Automax Preowned and Mina Property Group, Howard Wilner is an experienced business development professional. He has a strong command in automobile site acquisitions, automobile inventory management, negotiation, coaching, sales, and automotive repair. According to Howard Wilner, the internet is going to be a major enabler of change in auto distribution in Sudbury and across the globe. He has even predicted that the most important automotive company of the next century will be a software-based company. Some studies Howard has observed also suggest that with some cars, as many as 40 percent of customers gather information from the Internet.

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Howard Wilner from Sudbury Talks About the Future of Automotive Marketing and Distribution

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  1. Howard Wilner from Sudbury Talks About the Future of Automotive Marketing and Distribution

  2. Forced of Change • Howard Wilnerfrom Sudburyfeels that the automobile industry has been based on a "supply-push" philosophy for the longest time. • Dealer networks have become ingrained and protected over time by a web of habits, contracts, regulations and laws. • In his opinion, strong national distribution laws and other rules are also helping protect the established channel.

  3. Surfing the Net for Profits • According to Howard Wilner, the internet is going to be a major enabler of change in auto distribution in Sudbury and across the globe. • He has even predicted that the most important automotive company of the next century will be a software-based company. • Some studies Howard has observed also suggest that with some cars, as many as 40 percent of customers gather information from the Internet.

  4. Dealers Still a Part of Equation • Howard Wilnerfrom Sudbury also believes that improved durability and reliability and faster design cycles have narrowed the differences among competing products in thesame category. • As a result of the high-cost, low-satisfaction proposition provided by the traditional dealer channel in general, many players have recently moved to capitalize on opportunities afforded by improving the channel-value equation. • Entrepreneurs like Howard with access topublic capital have strategic designs to modernize auto distribution.

  5. Introduction to Howard Wilner • The President of Automax Preowned and Mina Property Group, Howard Wilner is an experienced business development professional. • Having received his education from the Massachusetts Bay Community College and the Boston College, Howard has been active in the automotive industry for a long time now. • He has a strong command in automobile site acquisitions, automobile inventory management, negotiation, coaching, sales, and automotive repair.

  6. Thank You Howard Wilner, Sudbury

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