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Explore the fascinating world of semiotics in movie trailers, decoding the signs and symbols used to evoke meaning and captivate audiences. Discover the power of imagery and sound in setting the stage for cinematic experiences. Unravel the hidden language of film promotion through a critical lens. Enhance your understanding of how semiotics shapes viewer perception and enhances storytelling. Delve into the depths of visual and auditory cues that shape our movie-watching experiences.
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Who’s at the Movies? Who’s at the Movies? Unit 3 – ‘Semiotics’ in Movie Trailers School of Creative IndustriesUAL Level 2 Diploma & Extended Diplomain Creative Media Production & Technology
Unit 3 - Who’s at the Movies? Semiotics in Movie Trailers - (Images or Sounds) Definition: ‘The study of signs and symbols and their use or interpretation.’ • What do the images above represent to you? • What do you associate with each of them?
Unit 3 - Who’s at the Movies? Semiotics in Movie Trailers - (Images or Sounds) Student Quiz – Guess the logo. http://quizible.com/quiz/guess-the-logo/20155 • Write the above web link into your browser. • See how many of the makes and brands your can recognise by the images provided.
Unit 3 - Who’s at the Movies? Semiotics in Movie Trailers - (Images or Sounds) Definition: ‘The study of signs and symbols and their use or interpretation.’
Unit 3 - Who’s at the Movies? Semiotics in Movie Trailers - (Images or Sounds) https://www.youtube.com/watch?v=mN392y1HZFs
Unit 3 - Who’s at the Movies? Semiotics in Movie Trailers - (Images or Sounds) • What did you see in the Short film example? • What do the images in the example represent to you? • What do you associate with each of them? • Note: • Each image is used to generate an idea in the viewers mind. • These images can set the scene for the audiences and hint at ideas about characters, narrative or theme for a film. • Subtle use of semiotics such as this in trailers is very common. • Research other movie trailers and see if you can identify these traits.
Unit 3 - Who’s at the Movies? Semiotics in Movie Trailers - (Images or Sounds) https://www.youtube.com/watch?v=Div0iP65aZo • Watch the following movie trailer. • What does the imagery tell you in the opening to set the scene? • What does the audio tell you about the film? (Music & speaking)
Unit 3 - Who’s at the Movies? Semiotics in Movie Trailers - (Images or Sounds) • In your research into movie trailers describe any semiotics like this you can identify. • What imagery or sounds are used? • Describe how this develops an idea in the audiences mind. • What impact do you think this has to the viewer? • How does this help the viewer to understand the theme or narrative of the main film?